We thought it might be nice to start a regular feature here on the Inspiring Speakers Blog, and so we’re instituting a new series that will appear every Monday, titled “Social Media Monday.”
We all know that in the speaking profession self-marketing is a must. And we all know that social media is one of the best ways to do it.
If you weren’t convinced already, HubSpot, a venture-funded marketing software company, has prepared a great report explaining why you need to get on the social media bandwagon – and fast. The report is titled “100 Awesome Marketing Stats, Charts & Graphs” and you can access it here.
One of the key statistics from the report is that “US Internet users spend 3x more minutes on blogs and social networks than on email.” We’ve talked about the importance of email marketing strategies here on the Inspiring Speakers Blog already, but connecting with your online audience via email is just not enough. There are so many more ways to make that connection, from social networking on Facebook and Twitter to professional networking on LinkedIn.
Another key fact from the HubSpot report: “The more keyword-rich content you generate, the more search engines will find (and love) you.” So if you’re an expert on a topic, don’t just talk about it – write about it online! Start your own blog and update it regularly. And make sure that it is search engine optimized so that when someone is searching for information on your area of expertise, your website or blog is at the top of the search results.
It’s easier than you think. The Inspiring Speakers Speaker Resource Centre offers a series of eBooks with topics ranging from search engine optimization for beginners to how to write quality, targeted content.
The bottom line, according to HubSpot, is that “if Google can’t find you, neither will anyone else.” So get out there, get online and get connected.
