The message in our introductory blog series is very simple – you have to build your email database to grow your speaking business. Email marketing allows you to connect with your online audience and offer your services to your entire database whenever you want. When properly applied, the results of this powerful form of communication can transform your speaking business on all levels.
Email marketing is by far the most cost effective marketing tool available today (both on and offline), and businesses of all types have been building massive lists of potential clientele. Yet in the world of professional speaking, only cutting-edge speakers have used the opportunity to let email marketing expand their sphere of influence and deeply establish their expert status credibility. After you read this eBook you’ll possess the knowledge to join their ranks and exceed their email marketing achievements.
It doesn’t matter if you’re a beginner or an experienced veteran, collecting email addresses and building a clientele database that you communicate with via regular email contact is imperative.
If you have yet to start working with email marketing, this blog series will be your introduction, and I strongly recommend you apply what you learn and do the legwork to bring this form of relationship building into your everyday business routine.
The onus is on you to take advantage of every marketing tool afforded you, and once you allow email marketing to grow your clientele database and spread your message through your niche speaking market, your prestige, renown and engagement frequency will grow accordingly.
Think of email marketing as a highly effective way of keeping the memory of who you are and what you do alive in the minds of anyone and everyone who has ever showed interest in your speaking services.
From this point forward, you must start becoming an avid collector of email addresses wherever you go. After you give a keynote address you will have (hopefully) converted a group of people into your loyal fans. When you provide those fans with a continual stream of value through email marketing, they’ll potentially become your advocates, and eventually, referral-generating machines.
The whole point of speaking once is to get new “fans” who will help refer you, facilitating five or 10 new spin-off speaking engagements. This process of meeting people, converting them into devotees and generating business from their referrals can happen through one speaking event. But people have short memories, and that’s where email marketing comes in handy….
