'Unforgettable Presentations:
Using Prezi to Create Stand-Out Speeches'
Guest Expert: Angelie Agarwal
Additional resources for this seminar:
When you purchase the recording, you will be emailed a link where you can view the recorded webinar in your browser.
The Program:
At conferences, conventions and management/sales meetings, speaker after speaker shows PowerPoint or Keynote slides to illustrate their points. No matter how beautiful the backgrounds or images, they are pretty much same old/same old. Even the professional speakers' visuals don't stand out that much from the rest.
But there's a new presentation tool in town, and it's blowing away the tried-and-true old slides. In fact, it's a favorite tool of TED presenters who have entranced their audiences.
What is it? It's Prezi — a new tool for creating presentation visuals that can lead you to a whole new way of thinking about your talks. It can help create better narratives and more persuasive presentations — what every professional presenter craves.
Angelie Agarwal, chief evangelist for Prezi, shows us how to integrate this new tool into our presentations to stand out from the other speakers on the program — or our competition. This special webinar discusses how professional speakers, trainers and consultants can use this tool to create truly unforgettable presentations.
You will learn:
- how Prezi is very different from digital slide programs
- how you can use this tool to cement your uniqueness
- how Prezi helps you become a more persuasive presenter
- how to get started with the basics
- tips and tricks for advanced speakers on presenting in Prezi
Special note: Angelie starts with the basics of what Prezi does and how to create one, then goes into more information on how professional presenters can use the tool.
More about our guest expert:
Angelie Agarwal, Chief Evangelist: with a background in engineering and passion for communication, Angelie found a niche at Prezi. In learning about Prezi and how it caters to presenters and audiences, she has learned the secrets of the most persuasive presenters in the world.
www.prezi.com
'E-Business Strategies for Speakers:
E-Products Equal E-normous Income'
Guest Expert: Tony Alessandra, Ph.D., CSP, CPAE
The Program:
You've heard how some speakers earn big bucks from their e-commerce efforts. But how do you know where to start on a limited budget? What do you focus on for long-term income and the biggest ROI? How do you keep driving people to your Web site, increasing your ezine subscribers, and enlarging your product sales? Tony will share the strategies and ideas that have helped him duplicate his speaking fees with his e-products.
You will learn:
- Strategies for creating your e-business products and processes that will ensure an ever increasing income stream.
- How online, interactive products; e-learning programs; e-books; streaming audio products; and other products work,
- What is the best place to start for creating e-products
- How you can create a completely automated system so that once it's set up, you don't have to do a thing other than count the deposits into your checking account.
- Ways you can build an email list and increase your sales with your ezine.
More about our guest expert:
Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Audiences learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition by applying Dr. Alessandra's high-tech and high-touch marketing, sales, service, and relationship-building skills.
Tony has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and consultant. He offers audiences practical ideas that work and profitable bottom-line results.
Tony was inducted into the CPAE Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.
Tony is also a widely published author with 14 books, including Charisma, The Platinum Rule, Collaborative Selling, and Communicating at Work. He is featured in over 50 audio/video programs and films, including Relationship Strategies, The Dynamics of Effective Listening, and Non-Manipulative Selling.
He is the co-founder of MentorU.com, an online e-learning company of world-class business experts providing training, coaching, and mentoring utilizing the latest Internet technologies.
www.alessandra.com
'How to Start a Blog (Weblog) to Promote Your Business'
Guest Expert: Tom Antion
The Program:
You may be wondering, "What is a blog and why would I want one?" You aren't alone. Blogging is said to be one of the hottest Internet trends in the past few years. However, leave it to uber-Internet marketing guru Tom Antion to figure out a commercial use for what is essentially an online journal. He'll walk you through the ins and outs of this easy-to-use tool. If you've avoided starting an ezine because of concern for the time commitment, come learn about blogging.
You will learn:
- What exactly is a blog
- Why blogs are better than ezines
- How to start a blog with little — if any — money
- How to update them easily
- How to completely bypass the email system — and spam filters — to get your message through
- How to add audio to your blog
- How to generate lots of money through your blog
Additional resources for this seminar:
Handout
More about our guest expert:
The best thing about Tom Antion is that he actually does what he is talking about. Tom is no techie, but he has discovered the way to use his computer to keep money and speaking engagements rolling in while he sits at home with his feet up. He has the largest e-magazine in the world in his industry that brings in $50,000–$60,000 per month in income to his home office. One of Tom's websites got Best-of-the-Web in Inc. Magazine and has been number 2 or 3 in Google for 4 years straight. Tom is the real thing. No magic. No get-rich-quick schemes ... just real-world techniques that work for small business.
www.antion.com
'I Love the "IRS":
9 Internet Revenue Streams
to Make Your Web Income Soar'
Guest Expert: Tom Antion
The Program:
The Internet affords us multiple low-risk/high-return opportunities to earn big bucks and to promote our speaking/training/consulting businesses. If your business has been affected by a slow economy, Tom shows you how to create income streams so you'll still have money coming in if your primary business is off.
In this fast-paced session, Tom shares nine different revenue streams you can tap to take your income and fame to completely new levels. Tom's been immersed in Internet selling every single day for the last 16 years. You do NOT want to miss this teleseminar and the secrets he shares.
You will learn:
- How to maximize your income from website visitors. Not all of them can hire us to speak, but all of them can spend money if we give them the chance.
- How to insulate yourself from ups and downs in the economy. Having multiple streams of revenue is a good insurance policy.
- How to bring in revenue from side projects that don't even require a website. It's fun to get surprised with checks and PayPal deposits from deals you don't even remember creating.
- How to attract and service high-end clients to the point where they could buy you a new house. This is not hocus-pocus. Tom's been living this life for years and he says the people listening to this call are the perfect candidates to replicate his success.
- Tom's exact technique on how he can legitimately say, "He couldn't stop the money coming into his checking account if he tried."
More about our guest expert:
Tom Antion has been selling on the commercial Internet since it started around 1994. He has the largest public speaking ezine on the Internet with over 90,000 subscribers in 80 countries. He is the founder of the Great Internet Marketing Retreat Center in Virginia Beach, VA where people come in from all over the world to study Internet marketing in the lap of luxury.
www.GreatInternetMarketingTraining.com
'Let Me Illustrate My Point:
Illuminating Your Presentations with Simple Drawings
(WEBINAR)'
Guest Expert: Mike Artell
Additional resources for this seminar:
When you purchase the recording, you will be emailed a link where you can view the recorded webinar in your browser.
The Program:
Even if you're severely artistically challenged, you can add content and excitement to your presentations by creating wonderful, memorable cartoons in real time. Anyone can do it, and Mike will show you how.
Why create your own cartoons instead of using clip art? Because you can make them appear as your audience watches. You can customize them specifically to your audience's industry or application and you can draw them in response to audience input and feedback. You will stand out as not showing overused "bean people" or other clip art some audiences consider hokey. The result: an audience that is engaged, informed and entertained.
Mike will walk you through some simple images and have you draw along with him real time. He'll show you easy-to-draw people (not stick figures) and how to adjust their facial expressions to match the emotion you want to convey. You'll draw as he demonstrates, so you walk away with new tools to integrate your drawings into keynotes, trainings, facilitations, and even webinars.
You will learn:
- visually represent concepts such as leadership, customer focus, diversity and empowerment
- integrate industry jargon, keywords, and cliches to make your points visually
- use visual humor to surprise and delight your audiences
- apply these cartoons to sales, marketing, production, HR, customer service, finance
- enhance your audience's problem-solving skills by helping them change perspective — literally!
- draw simple cartoons to help people/groups communicate better with each other
- utilize these techniques to break down rigid thinking and bad assumptions
- access a $100 tool for you to draw on your PowerPoint slides
More about our guest expert:
Mike Artell has written/illustrated more than 35 books for children, parents and teachers, hosted his own TV cartooning show, been a standup comic and professional musician, written/performed on an award-winning CD of children's music and repossessed cars ("I was young...I needed the money"). In addition to his success as an author/illustrator, Mike has a deep background in sales and marketing and has served on the board of two small technology companies, and has been a consultant for major organizations including Texas Instruments. Mike is a popular platform speaker who regularly speaks to business, healthcare and educational organizations about how to think more creatively, communicate more clearly, and apply these skills with the goal of improved group performance and deeper personal success.
www.mikeartell.net
'Is Twitter a Presenter's Nightmare
or a Dream Come True?'
Guest Expert: Cliff Atkinson
The Program:
Armed with laptops and smartphones, audiences are no longer sitting quietly while speakers are talking — instead, they're using Twitter and other tools to create a backchannel where they chat with one another, make comments about your presentation, and broadcast their thoughts to people all over the world.
If audiences are happy, the backchannel can spread your ideas far and wide, create buzz about your ideas, and keep a conversation going long after you leave the podium. But if audiences are unhappy, the backchannel can criticize your ideas and delivery, disrupt your talk, and even derail your presentation completely. So is the backchannel yet another thing to fear when you give your next presentation? Or a great opportunity to really know what your audience is thinking?
Cliff Atkinson, author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever, shares his research and ideas for making the backchannel work for you.
You will learn:
- How audiences are changing the power dynamic of presentations
- Why you need a Twitter account and how to use it
- How to make your presentation Twitter-friendly
- How to avoid backchannel disasters
- How to extend your message further than previously possible
- How to use Twitter feedback to adjust or fine-tune your ideas
More about our guest expert:
Cliff Atkinson designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." His bestselling book Beyond Bullet Points (Microsoft Press, 2007) was named a Best Book of 2007 by the editors of Amazon.com, and it expands on a communications approach he has taught at many of the country's top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestle, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft and the United Nations International Criminal Tribunal. Cliff's latest book explores the growing impact of social media on presentations in The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009).
www.backchannelbook.com
'Pick a Lane:
How to Focus Your Expertise
to Increase Your Bottom Line'
Guest Expert: Jane Atkinson
Additional resources for this seminar:
Handout-- (PDF, 72K)
The Program:
Is your name known for one thing with your clients and prospects? Are you getting all of the business you want? If not, your positioning may be confusing your prospects and losing you business!
Join us as Jane walks you through a 6-step process for honing your area of expertise. You'll learn the benefits of "picking your lane," and how to reposition your marketing once you've made this all-important decision.
Many speakers take years to hone their expertise -- you'll invest one hour and have the tools to take your business to a new level.
You will learn:
- Focus your marketing efforts and stop spinning your wheels
- Establish more credibility with your clients and prospects
- Do more of what you love and less of what you're "good at"
- Increase your fees and fill your calendar
More about our guest expert:
Jane Atkinson has been helping speakers double their business annually for more than a decade. As an agent for speakers she has represented CSP/CPAE's Vince Poscente, Joe Calloway and Peter Legge, as well as celebrities like Sugar Ray Leonard. As former Vice President of International Speakers Bureau, Jane has seen marketing materials of all types - the good, the bad and the ugly! Her new book, The Wealthy Speaker: Your Proven Formula for Building a Successful Speaking Business is coming out in November 2005.
"Jane Atkinson 'gets it.' She is the best speaking career coach in the business. I'm not saying she's one of the best. I'm saying she's the best, period." --Joe Calloway, CSP, CPAE
www.speakerlauncher.com
'Digging for the Treasures in Your Stories'
Guest Expert: Emory Austin, CSP, CPAE
The Program:
You have some fabulous stories that regale friends and colleagues. Some are funny, others poignant, others are just bizarre. You want to tell them in your presentations, but you can't figure out a point. Or maybe your stories, if closely scrutinized, would reveal too much "I" and not enough "you" so your audience members aren't as connected as they could be. Or possibly your quest for absolute accuracy has you leaving in too many details which distract your audience. Or perhaps you've become so in love with a story you make it a part of every presentation. And it has doubled in size as you add more detail to it with each telling.
If any of these sound remotely like you, then come listen to a master storyteller give you her wise counsel on how to make your presentations truly come alive and become seared in your audience's mind. Emory will share her insights into how to tell indelible stories that will make you and your presentation unforgettable.
You will learn:
- How you could use a lesson-teaching story to illustrate more than is currently the case.
- How to turn one-sided stories into more universal points without losing specificity to the audience who is hearing you.
- Whether you're hung up on being "totally honest," reporter-style, as you relate a life experience that has taught you something.
- Whether you are taking too much platform time to tell a story because you may be overly connected with it. How could shortening it make it more punchy?
- How to better use your own unique "talent" to make a more effective story.
More about our guest expert:
Emory Austin is an internationally sought-after expert and speaker with "a brand new way to deliver a message." Her extraordinary gifts as a storyteller/strategist open a path for connecting life lessons to practical insights. Emory's presentations are unforgettable, growth-focused, and delightfully humorous. Clients line up to hear and to use her well-defined approaches to leadership, change, balance, customer service and teamwork. It's all about subjective human attitudes and action choices in an objective electronic world, and Emory builds a strong bridge between the two that is unifying and exciting.
Emory was chosen in 1999 as the recipient of the National Speakers Association's highest honor, the Council of Peers Award for Excellence -- Speaker Hall of Fame -- for her expertise, style, professionalism, reputation, and overwhelming audience response.
Emory's focus is on creating the professional culture that can produce the changing solutions required for success in today's chameleon-like climate. Our e-culture world is hungry for solutions that build balance between cold technology and warmer people skills. Emory's experience with leading international minds is a driving force in her acute analysis of ways to make this happen.
www.emoryaustin.com
'Generate Six Figures by Selling and Licensing
Your Intellectual Assets to Big Companies'
Guest Expert: Mitch Axelrod
Additional resources for this seminar:
Handout-- (PDF, 64K)
21 Secrets to Hook Big Fish-- (PDF, 24K)
The Program:
You've heard of colleagues licensing their material, but you're not sure exactly how to do that? Hear from someone who has done it dozens of times and made more than a million dollars licensing intellectual assets. Find out how to do it, what's included, and what to watch out for. Mitch will explain how to leverage your intellect, license your materials, and boost your income. Improve your ability to bump (upsell), bundle (package products and services to license), bargain (negotiate the best deals), and back-end (boost active, passive and residual income).
You will learn:
- Attract companies primed to license your intellectual assets
- Develop an irresistible value proposition that companies will buy
- Get to the decision-makers with authority who can write checks
- Find companies that will pay for your product development and duplication
- Have clients engage you to consult, train and license your materials back to them
- Leverage the leverage — open doors to more ready buyers (including their competition)
More about our guest expert:
Mitchell Axelrod is founder of Axelrod & Associates, a business consulting firm, and Axelrod Learning, a publisher of business and life skills training, workshops and materials. Consulting and speaking since 1978, Mitch has presented more than 3,000 seminars, workshops, lectures, keynotes and clinics to one million people from 30 countries on business, sales, marketing, entrepreneurship, parenting, life skills and living spiritually in a material world.
Mitch consults with Fortune 500 corporations, banks, insurance companies, small businesses and individuals on how to increase sales and profits, and derive more fun, fulfillment and satisfaction from work. Mitch teaches technologies and shares philosophies for people to enrich life, enhance livelihood, and earn a more prosperous living.
The Axelrod Learning library of books, special reports, seminars, audio and video tapes, workbooks, courses and training programs are used by tens of thousands of people in the U.S. and 25 countries around the world. Mitch's selling skills course has the distinction as the only one in the world approved by the legal departments at Prudential and Met Life.
Mitch's book, The NEW Game of Business was published in 2004. Mitch is a master of The NEW Game — he has been applying New Game principles and strategies in his business and with his clients for a quarter century.
www.thenewgame.com
'Star Making: How to Skyrocket
Your Career from Good to Phenomenal'
Guest Expert: John Azzaro
The Program:
Your career is going along fine, yet you haven't had that "big break" you would like. You're making steady progress, but want a quantum leap. Wouldn't it be great if you had a manager -- like entertainers do -- to help guide your career? John Azzaro has taken what he learned working with entertainers and applied it to speakers like Dewitt Jones, Captain Gerald Coffee, Matt Weinstein, Alan Parisse, Jim Cathcart, Jeff Salz, Bert Decker, Joan Brock, to name a few. He'll share what he's learned in working with them to help catapult their careers.
You will learn:
- The seven key building blocks critical to all highly-successful speakers' careers
- The most common mistakes speakers make
- How to turn these mistakes around
- What changes made the biggest impact in the shortest time
- What John did to help build such phenomenal careers for these speakers
Additional resources for this seminar:
Handout
More about our guest expert:
John Azzaro's business career spans more than 30 years and includes marketing and management responsibilities at TIME/LIFE, several major advertising agencies, ten years in the entertainment industry working with performing and recording artists, and co-founding a record label.
His lifelong love of listening to speakers and his experience with managing artists, together with concert event promotion, publicity and sales work, contributed to the establishment of Great Speakers!, a speakers bureau and lecture management organization begun in 1991.
Today, Great Speakers focuses on consulting and coaching speakers who want to "jump start" their career or move to a higher level. Knowing the tricks of the trade on how to reach speakers bureaus, how to create the most effective marketing materials and products for sale, etc., can be shortcuts to success.
www.greatspeakers.com