'Getting Syndicated for Fame and Profit'
Guest Expert: Barbara Feldman
The Program:
Syndication isn't just for columnists and cartoonists any more. Learn how to use syndication as a promotion tool for your business -- and get paid for it. Barbara has her weekly column syndicated in 25 publications for over two million readers, plus 7,000 Web sites use her syndicated material. She'll share the ins and outs of what works.
You will learn:
- Decide between fee and free syndication
- Price your content
- Attract the attention of a syndicator
- Use online syndication as a promotion tool
- Get Web sites to promote you and thank you for it!
Additional resources for this seminar:
Handout
More about our guest expert:
Barbara Feldman is a former computer consultant and programmer, newsletter publisher, and shareware author. "Surfing the Net with Kids" is syndicated in newspapers nationally. Her weekly newspaper column "Surfing the Net with Kids" appears in The San Diego Union-Tribune and a growing list of other papers nationally. It is syndicated by United Feature Syndicate.
www.surfnetkids.com
'How to Become
a Sought-After Corporate Spokesperson'
Guest Experts: Mary LoVerde and Mike Finn
The Program:
As speakers, trainers, and consultants, you may come across spokesperson opportunities many times a year but fail to recognize them. They slip away — perhaps going to someone else who's more astute about picking up the cues. Don't let the next lucrative possibility pass you by.
The session will be rich with specific examples of what has worked and techniques to avoid. This is not about cold calling PR firms, but rather how to precisely position yourself so the client feels you "get it" and can't live without you.
You will learn:
- capitalize on the opportunities by understanding what your role is and what you can do to close the deal
- articulate your established market and who else (what organization) needs to reach them
- expand way beyond the obvious
- bridge the gap from the client's brand to how your ideas, products or core messages solves a problem for their market
- package your idea and make adapting your concepts easy for the client to understand and buy
More about our guest expert:
Mary LoVerde is a life balance strategist and best-selling author of three books. She Is currently the proud spokesperson for Pine Mountain Logs. She has also represented Yoplait, Ragu, Hershey, Tide, Febreeze, Reclast, Viactiv, The Better Sleep Council and Camp to Belong. She has extensive media experience, having appeared on the Oprah Winfrey Show four times, ABC World News Tonight, and 20/20, plus numerous TV satellite tours. Her ideas have been published worldwide including the three "most important" journals: The New England Journal of Medicine, The Wall Street Journal and the Ladies Home Journal.
Mike is a senior account director, leading Chicago-based Integrated Marketing Solutions' consumer and healthcare client work. With 16 years of marketing experience, he manages marketing strategy and planning as well as overseeing execution, including promotion, media relations, digital, experiential and advertising. Prior to joining IMS, Mike served at global director of integrated marketing for the Office Products Division of Newell Rubbermaid, a $6 billion consumer products company. Mike's mantra is simple — find the marketing challenge (the single most important consumer behavior that must be reinforced or changed) and build innovative solutions to drive that behavior. "The most creative execution means nothing if it does not change consumer behavior."
www.MaryLoVerde.com
www.IMS-Chi.com
'Self-Publishing Secrets:
How to Produce Your Own Bestseller'
Guest Expert: Elaine Floyd
Additional resources for this seminar:
Handout — (PDF, 1.4MB)
The Program:
The old publishing model is nearly dead for most authors. Finding an agent, then a publisher, then waiting 18-24 months for the book to be produced is way too long for entrepreneurs who can sell their book to their clients, in the back of the room and on the Internet.
But for your book to sell well and be positively received, you don't just format it in Word and duplicate it at Kinko's. You need to understand the nuances of creating a book that looks like it's from a big publisher, even if you're on a tight budget.
Elaine Floyd has produced top-selling books herself; she also has two titles published with major publishers. She's learned that self-publishing is the best way for speakers, trainers and consultants to get their message to their market, as well as make more money. Lots more money. People began flocking to her to ask her advice as she seemed to have unlocked the magic formula for producing high-quality books and selling thousands of them. She began to consult with others who wanted to duplicate her success. She now helps clients create books that drive business.
You will learn:
- how to create a system for selling not just one book, but a series
- why your book must exceed the standards of major publishers
- the three critical components to making your book a success and what most self-publishers skip — to their book's detriment
- key components of a jump-off-the-shelf cover
- internal layout tips that separate "home-made" from professional
- how to decide between soft- and hard-cover
More about our guest expert:
Elaine Floyd maximizes value to her consulting clients through her unique experience of having been commercially published, self-published and, through her EFG imprint, commercially publishing the works of other authors.
As an information products creator for over 20 years, she helps her clients achieve a competitive edge by combining her direct knowledge of publishing with trends in the book industry to develop publishing systems and strategies.
Together, she's sold almost half a million books. Elaine's work has been featured in AdWeek, The New York Times, Good Morning America, USA Today, The Wall Street Journal, Inc. Magazine, Better Homes & Gardens and on The Today Show. Her work has been sold to Walmart, major book and craft stores, libraries, catalogs, Doubleday Business Book Club, seminar companies and international publishers for translation into languages such as Russian and Chinese.
www.efgpublishing.com
'Making a Big Splash with Your Book'
Guest Expert: Arielle Ford
The Program:
No longer can you create a bestselling book just by doing a book tour and media. The industry has changed, and what worked in the past doesn't work now. So what can you do to create book sales? What are the "biggies" doing now that you can learn from? What should you avoid? Arielle will share the current truth about book promotion and ideas for what you can do sell your book to more buyers.
You will learn:
- How has the book promotion process changed in the last few years.
- What doesn't work any more, so don't waste your time.
- What does work and how you can promote smarter.
- What you need to hear about book promotion but you probably don't want to hear.
- What Arielle has done to promote others' books and how you can adapt it to yours.
More about our guest expert:
Arielle Ford has mastered the art of making things happen. Whether generating widespread news coverage, creating a successful special event or launching leaders in the field of human potential, Arielle knows who, what, when, where and how to do it. Her clients include Deepak Chopra, don Miguel Ruiz, Marianne Williamson, Gerald Jampolsky, Jack Canfield, Dean Ornish, Neal Donald Walsch, Brian Tracy, Wayne Dyer, Debbie Ford, and Maria Nemeth.
www.fordsisters.com
'Uncommon Model for Speaking as Much
as You Want — And
Being Paid Handsomely for It'
Guest Expert: Ed Foreman, CPAE
The Program:
Tired of chasing the latest technology-dependent business model? Exhausted at the idea of having to post another tweet, blog, Facebook or LinkedIn update? Want a dependable income model that allows you to speak in your home town (if you want)—and get paid really well to do it?
During four decades, Ed has perfected this model. He shares how he fills his 3-day programs by selling dozens of seats to the same handful of companies over and over and over again. His 80-person courses are full far in advance without any ongoing marketing, giving him time to speak more—if he wants—or go on a motorcycle trip. And he never has the stress of updating his PowerPoints or having his technology fail—he doesn't use any!
This 77-year-young speaker has lots to share with other, less-experienced speakers. Learn to adapt his ideas to your market and life preferences and you'll be as energetic as he is!
You will learn:
- identify and approach companies you want to work with
- sell the program once and have a steady stream of participants that lasts for years, if not decades
- use this model when a traditional approach for public workshops doesn't
- capitalize on why companies value this approach better than having a speaker/trainer conduct in-house workshops
- double your participants and increase their take-away value with one easy suggestion
- maintain this model, even with diminishing education budgets
More about our guest expert:
ED FOREMAN...from a farm boy to a self-made millionaire by the age of 26 and a former United States Congressman from two different states, Texas and New Mexico.
Ed is not a "reporter"... he lives his message of health, wealth and happiness that is helping business leaders from around the world get more meaningful living out of life, reduce their levels of stress and anxiety, turn worry into success and have more fun! A dynamic business entrepreneur and active civic leader, Ed has developed numerous programs and products and persuasively "sells" the success formula he lives by.
Ed was positively featured on CBS News' "60 Minutes." In addition to his internationally popular 3-day SUCCESSFUL LIFE Course, Ed tailors presentations using his client's terminology and themes to address specific areas of interest.
Ed Foreman holds the Council of Peers Award for Excellence (CPAE), the highest honor bestowed by the National Speakers Association, held by fewer than 100 people worldwide and is one of only eight people to receive the Distinguished Faculty Award of the Institute For Management Studies. In 2008 he was honored with a "Legends of the Speaking Profession" Lifetime Achievement Award.
Born on a farm in New Mexico, he is a civil engineering graduate of New Mexico State University, a motorcycle-, sports-car-, and hot-air-balloon enthusiast, an outdoor adventurer, and an international traveler. Named one of the Ten Outstanding Young Men In America by the U. S. Jaycees in 1964, Ed Foreman has been a leader in executive development programs since 1960. He is a board member, officer, or major stockholder of a dozen successful corporations. He is co-founder, with Earlene Vining, and President of Executive Development Systems of Dallas, Texas.
www.edforeman.com
'How to Attract All the Clients You Need,
Make More Money and Have More Time Off'
Guest Expert: Fabienne Fredrickson
The Program:
Do you sometimes feel overwhelmed in building your client base and keeping your pipeline FULL? Do you wish you had a simpler process to get lots of clients without pushing so hard? Are you frustrated at how much you are making?
Many people are very good at what they do, but lack the real-life marketing skills that bring in a consistent stream of new clients. Worse, they become overwhelmed with the sheer number of things they need to do to keep their speaking and consulting practice consistently humming along. For many, this means working long hours, while not making a lot.
Fabienne Fredrickson, founder of ClientAttraction.com, developed The Client Attraction SystemTM to teach others exactly how to use marketing to their advantage and start making more money in their own business, while having more time off.
You will learn:
- Break down the marketing process into easy-to-implement steps
- Use the secrets of PULL marketing to get clients effortlessly
- Determine which target market will yield more revenue quickly
- Get clients who will pay you what you're worth
- Create your own simple marketing action plan to start seeing results fast
- Put all your marketing efforts on auto-pilot to create results quickly and while having fun!
- Make sure your mindset is always set for success
More about our guest expert:
Fabienne Fredrickson is founder of www.ClientAttraction.com and creator of The Client Attraction SystemTM, the most complete client attraction training program for private practices and small businesses.
Using the principles she now teaches worldwide, Fabienne went from a mediocre private practice to one that was bursting at the seams, in less than 8 months. She did it again with a second practice a year later, again filling it to capacity in 8 months.
Fabienne is a contributing author of the recently-released bestseller Wake Up ... Live The Life You Love: Finding Your Life's Passion, Edition 2, co-written with Anthony Robbins, Dr. Wayne Dyer, Brian Tracy and "Millionaire Mentor" Gregory Scott Reid.
She is also the author of two home-study systems: "The Client Attraction Home Study SystemTM" and "The Secrets of Master Networkers Manual."
www.ClientAttraction.com
'How to Get on Oprah and Other Talk Shows'
Guest Expert: Laurie Fried, former Director of Marketing & Promotion for the "Oprah Winfrey Show" & Harpo, Inc.
The Program:
Laurie will share the truth behind getting on talk shows. She knows what works from her eight years as an Oprah Winfrey Show producer, as well as what current talk show producers want. You'll learn the true secrets behind talk shows.
By attending this seminar, you will learn:
You will learn:
- How to target your pitch to what each show's producers want.
- What turns off and annoys producers.
- How you can make yourself irresistible to talk shows.
- What talk shows are looking for -- and what they aren't!
- Simple things you *must* do before calling a producer.
More about our guest expert:
Laurie Fried began her television career at a local show, called the Oprah Winfrey Show. No one imagined when this Chicago morning show was nationally syndicated; it would become a part of television history. When Harpo, (Oprah's production company) was founded, Fried was one of the first members. At Harpo, she worked her way up from a receptionist, to Director of Marketing and Promotion, and she performed every job in between. During her eight-year tenure with the Emmy Award winning talk show, Fried received a wealth of experience and worked in almost every facet of the business including production, promotion and publicity. She won a myriad of honors for her promotion and graphic work, including the prestigious PROMAX Gold Medallions, the Monitor and Telly Awards.
When Fried started as Director of Creative Services for the Jerry Springer Show, the topics were serious and the show was about to be canceled. When she told people she worked for the Jerry Springer Show, they would reply, "Jerry who?" Now, Jerry Springer is a household name. However, Fried does not take all the credit. "The nudity and fighting might have helped, just a bit." Fried also helped launch the "Too Hot For TV" video series, which sold more than a million copies in less than a year.
Fried has booked television appearances on a wide spectrum of shows including The View with Barbara Walters, Home and Garden Television, The Sally Jessy Raphael Show, The Rosie O'Donnell Show, The Montel Williams Show, MTV's WebRIOT, Real World and Road Rules, CNN, CNNfn, CNBC, MSNBC, Good Morning America, The Today Show, CBS, NBC, ABC, and Fox News (national and local) as well as E! News Daily, Wheel of Fortune, Entertainment Tonight and Access Hollywood.
In 1998, Fried launched her own promotion and publicity firm, Laurie Fried & Associates, which specializes in garnering publicity for Internet web sites. Representing some of the fastest growing companies on the net, LFA-PR creates a spectrum of innovative promotions and appearances on television and radio. Their elite, cutting-edge clients include: Furniture.com, Art.com, eBags.com and Wine.com.
'How to Profit from Exhibiting,
Whether You're Speaking at the Event or Not'
Guest Expert: Susan Friedmann, CSP
Additional resources for this seminar:
Exhibiting Checklists — (PDF, 890K)
Sample Lead Card — (PDF, 40K)
The Program:
You're speaking at a conference that includes a trade show. Or maybe you're not speaking, but think this event would be full of good buyers for your products and services. Would it be worth the extra time, effort, and expense to exhibit? What should you show and/or sell to get the best ROI? How do you make sure the time/money investment pays off big-time? What can you do to close business at the show or soon after? What are common mistakes speakers make when exhibiting that can cost you future business?
Discover valuable information, high-powered skills, techniques and insider secrets to master the unique, high-pressured tradeshow environment. Susan Friedmann, CSP, The Tradeshow Coach, will share practical potent strategies, and easy-to-use information you can use to attract more business at tradeshows.
You will learn:
- key factors to decide if this is a good show at which to exhibit
- important ingredients to make your booth stand out even without a fancy exhibit display
- 5 critical techniques to close more sales after the show
- 7 huge bloopers most exhibitors make before, during and after every tradeshow, and how to avoid them
- Susan's simple 3-step Exhibiting Action Plan
- money-saving exhibiting tips
More about our guest expert:
Susan Friedmann, CSP is a "how to" coach specializing in the tradeshow industry. She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows, and designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base.
Originally from London, England, Susan has been a consultant, speaker and author for over 20 years. Her extensive experience in the tradeshow industry has allowed her to work with several hundred companies representing more than 30 different industries in the U.S., Mexico and Europe. She is also a regular contributing editor to numerous professional and trade publications.
Susan is an active member of the National Speakers Association, certified teleclass leader, former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association, Cincinnati Chapter.
www.thetradeshowcoach.com
'Create Clear, Concise and Creative Keynotes:
Make Every Word Count'
Guest Expert: Patricia Fripp, CSP, CPAE
Additional resources for this seminar:
Handout-- (PDF, 3.3MB)
The Program:
Great speakers know how to make their presentations remembered and repeated. They craft their comments for the greatest impact. They edit to ensure they get their point across without being verbose and diluting the significance.
Many speakers use too many words and details, thereby reducing their influence. Do you say more than you need to? If so, how can you come across authentic, yet crisp? Notable, not forgettable. Memorable, not mediocre.
Patricia Fripp is the Queen of Succinct. Frippy equals pithy. Patricia believes a good speech is not a conversation. However, it needs to sound natural, not stiff, canned, or over-rehearsed. Listen in to what she means!
Hear Frippy's best practices from 30 years of studying speaking skills.
You will learn:
- Make your comments more specific and better edited
- Speak visually and with verbal punctuation
- Add impact with advice from high-priced speech coaches
- Get your message remembered and repeated
- Fall in love with your content all over again
More about our guest expert:
Patricia Fripp, CSP, CPAE is a Hall of Fame keynote speaker, sales presentation skills trainer, and executive speech coach. Meetings and Conventions magazine calls her "one of the country's 10 most electrifying speakers." Kiplinger's Personal Finance wrote, "Patricia Fripp's speaking school is the sixth best way you can invest in yourself." She is the author or co-author of five books including Speaker's Edge and Speaking Secrets of the Masters. Patricia was the first female president of the National Speakers Association, is Alan Weiss's partner in The Odd Couple Marketing Seminar, and is a faculty member of World Champions' Edge.
www.fripp.com
'Guerrilla Publicity: Getting Gobs of Media Coverage
without Spending Lots of Money or Time'
Guest Expert: Rick Frishman
The Program:
You want to promote your products or services but don't have a ton of money to spend. You want the most bang for your buck. So should you do it yourself or hire a publicist? What can you do yourself without mortgaging the farm and spending lots of time? Rick will share simple techniques for getting the most from your publicity efforts. If you want to start getting the media coverage you deserve, don't miss this session!
- The simplest route to the most media coverage
- Designing a press release that will generate results and get the media to call you
- Understanding the pluses and minuses of radio, TV and other media sources
- How to create a press kit that will get you noticed and get you coverage
- When to consider hiring a PR firm and what questions to ask
- Understanding the differences between retainers and "pay for placement" PR and why it's important to you
More about our guest expert:
Rick Frishman, president of Planned Television Arts since 1982, is the driving force behind PTA's exceptional growth. In 1993 PTA merged with Ruder Finn, and Rick serves as an executive vice president at Ruder Finn. While supervising PTA's success, he has remained one of the most powerful and energetic publicists in the media industry. Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Bill Moyers, Richard Preston, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, and Harvey Mackay.
Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications. Rick is a sought-after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.
Rick is the co-author of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books), as well as co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin (Adams Media Corp).
www.PlannedTVArts.com