'Get Bigger Results with Less Effort:
Expand Your Business Using
Easy-to-Repeat Systems'
Guest Expert: Patrick Donadio, MBA, CSP, MCC
Additional resources for this seminar:
Handout-- (PDF, 36K)
The Program:
You work hard. You love what you do, but you wish it were easier. It seems you're continually recreating the wheel. You'd like to be better able to create systems for your speaking, training, consulting business so you don't forget key steps that would save you time and make you more money.
Patrick has found the secret — and he believes it will streamline your business and help you create bigger results with less effort. Patrick's secret to running a long-term, successful business is the repeatability of your success — creating systems, methodologies, recipes, processes, procedures, and practices that leverage your time and your money and allow you to work less and make more.
Do you know what works and what doesn't when it comes to getting and keeping clients, and expanding your work with them? Are you using easy-to-follow, thought-through, result-oriented systems (e.g., checklists, tracking sheets, questions for before, during and after a client engagment to get more business, methods to manage your finances, tools to create/customize programs in less time) that make your business run effectively?
You will learn:
- the value of creating systems for keynotes, workshops, sales, coaching, marketing, referral, repeat business, finance
- how to define "the next level" for your business and use "systems" to get there
- how to uncover the hidden success components you already have in your business and capitalize on them to build them into a repeatable process
- a three-step foundation model to build your "repeatable success systems"
- two strategic thinking concepts that will shift your business
- the key concept that drives "more with less"
- examples of various systems Patrick uses for building keynotes, workshops, and coaching; sales/marketing; referrals; repeat business, tracking budgets/finances ... and how you adapt them to your business
- how to create and apply a continuous improvement system to ensure future success
More about our guest expert:
Since 1986, Patrick Donadio, MBA, CSP, MCC has guided leaders and their organizations with powerful presentations and one-on-one business communications coaching. From the boardroom to the frontlines, he shows people how to improve communications, increase profits, enhance credibility, deepen relationships and boost performance — in less time.
As an educator, Patrick has taught at The Weatherhead School of Management, John Glenn School of Public Affairs, University of Notre Dame, The Ohio State University, Ohio University and Columbus State Community College.
As a professional speaker, Patrick has spoken nationally and internationally. He has presented to Fortune 500 companies such as American Electric Power, Ashland Chemical, Fifth Third Bank, Huntington National Bank, Nationwide Insurance, Time Warner Communication and hundreds of associations, universities, hospitals, and governmental organizations nationally.
Patrick has appeared on the same programs with such renowned speakers as Rudy Giuliani, former mayor of New York; Joan Lunden, former Good Morning America host; Roger Staubach, Dallas Cowboys quarterback; Lou Holtz, Notre Dame legend; George Will, ABC-TV news analyst, and comedian Jeff Foxworthy, to name a few.
A long-time member of the National Speakers Association, Patrick has earned NSA's Certified Speaking Professional (CSP) designation and was recently appointed 2008–09 Chair of NSA's CSP Council.
He was among the first group of coaches awarded the International Coach Federation's highest coaching distinction of Master Certified Coach (MCC). He was also a founder and the first co-chair of NSA's Business Coaching PEG and co-founder of the Central Ohio Coaches Network.
www.PatrickDonadio.com
'Slide:ology — Lessons from an
Academy Award-Winning Slide Strategist
(WEBINAR)'
Guest Expert: Nancy Duarte
Additional resources for this seminar:
When you purchase the recording, you will be emailed a link where you can view the recorded webinar in your browser.
The Program:
Why did Al Gore's "An Inconvenient Truth" win an Academy Award? It was, in large part, how the information was illustrated that made it impactful. Nancy Duarte's firm created those visuals. She shares how to adapt what worked for an Oscar-winning documentary to your presentations.
You have worked hard to prepare for your next presentation. You're well-rehearsed and your concepts are brilliant. But maybe you should step back and take one last long look at your slides, because an audience can either listen to what you're saying or read your slides — not both. Do you know if your visuals are overwhelming with too much information or do they help cement your concepts? Do you know the signal-to-noise ratio of your slides? Slides are supposed to clarify or amplify the message. Instead, they're often a crutch for the presenter to remember what to say. Learn how to break that behavior and create slides that bring meaning instead of distraction.
You will learn:
- How to create visuals that support your brilliance, not detract
- Why you have to understand the difference between a document and a slide
- How thinking like a designer will make your presentation memorable
- How to determine your signal-to-noise ratio and reduce the noise
- How to get your ideas to stand out!
More about our guest expert:
Nancy Duarte is the CEO of Duarte Design, the only agency in the world focused solely on presentations — whether they are delivered in person, online, or via devices. For more than 20 years she has shaped the perception of the world's leading brands and thought leaders. She is the author of the best-selling and award-winning book, slide:ology — The Art and Science of Creating Great Presentations where her experience was distilled into best practices for visual business communicators. She continues to advance new forms of presentation through partnerships with innovative forums like TED and Pop!Tech. She serves as a TED Fellows committee member, is a 2009 Woman of Influence, and 2008 Communicator of the Year. Nancy's newest book, Resonate: Present Visual Stories that Transform Audiences, will be released in October, and in it she aims to uncover the mystery of persuasion, give you a process to develop focused content, and inspire you to transform your audience.
Since 1988, Nancy's firm has created over a quarter of a million presentations. As one of the largest woman-owned businesses in Silicon Valley, her experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes: Apple, Cisco, Food Network, Facebook, GE, Google, Al Gore, HP, Nokia, TED, Twitter and World Bank.
www.duarte.com
'21 No-Nonsense Book Marketing Ideas
That Won't Break the Bank'
Guest Expert: Elaine Dumler
Additional resources for this seminar:
Examples and Resource List — (PDF, 424K)
The Program:
The investment you made in writing your book or creating your product can come back to you many, many times over through non-traditional marketing avenues. Profit from specialty and niche markets you may not have even considered for product sales. Most of these marketing techniques work for both self-published works and those produced through traditional publishers. It doesn't matter!
You'll get the 21 best, cheapest and quickest marketing ideas that helped Elaine sell over 80,000 self-published books. Elaine is the first to say that if she can do it, anyone can do it! She has learned everything "from scratch" and passes along what worked so you can shorten your learning curve.
You will learn:
- how to sell in case lots to the markets in which you specialize.
- how to analyze the buying patterns of your specific markets to know exactly when to promote to them.
- a technique to pre-sell to every audience member, and even sell to people who don't want your book by creating a new need or a new market to sell to!
- how to analyze your niche to sell books/products in large quantities at a time.
- ideas that are easy to understand, simple to implement and cost-effective.
Plus: You'll receive a complete downloadable list of the resources used for all ideas in the session, including photos of some of the marketing pieces demonstrated.
More about our guest expert:
Focusing on bringing her message and methods of family unity to military families, Elaine Dumler's media coverage includes features in 86 publications (6 in foreign languages), over 25 TV appearances (including MSNBC, FOX News and Montel), and 40 radio programs to talk about the importance of keeping family ties stronger than ever and the connection strategies most effective in doing so. She has been presented with 22 "Military Challenge Coins," including President George W. Bush's Commander in Chief coin. Elaine presents readiness trainings on military installations, at family programs, conferences, and Yellow Ribbon briefings throughout the country with one goal in mind: to make sure that every American deployed or on temporary assignment in the service of their country has the means available to be in the closest contact possible with their loved ones left behind.
www.ElaineDumler.com
'Master the Camera to Expand Your Exposure'
Guest Expert: Shawne Duperon
The Program:
Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it's a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.
After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She's filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby, to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.
Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
You will learn:
- How to avoid on-camera mistakes
- How to "dance" in a TV interview
- Where to look when you're on-camera
- The best camera-ready clothing to wear
- The difference between taped and live interviews
- How to talk in 2- to 3-sentence "sound bites"
- Why the first question is the most important
- When and why you should "parrot" the reporter
- How to meet both the reporter's needs and your messaging goals
More about our guest expert:
Five-time Emmy Award winning producer Shawne Duperon has been in the television business for nearly 20 years. She has taught thousands of people how to get free TV publicity. She's collaborated with many of "The Secret" masters like John Assaraf, Marci Shimoff and Hale Dwoskin. Shawne has even replaced Bill Ford of Ford Motor Company when she spoke at the Department of Defense.
She's worked at ABC and NBC, and has traveled the globe for the likes of "World Business Review" with Alexander Haig and The Science Museum of London.
Shawne has interviewed hundreds of celebrities, including General Colin Powell, Morgan Freeman, Bill Cosby, Yo Yo Ma and Gloria Steinham. You've watched her on numerous networks and have seen her featured in newspapers such as USA Today, The Washington Post and The Chicago Tribune. You've even heard her as the voice in radio commercials for OnStar.
Her national documentaries on PBS have garnered dozens of awards. She's currently working on the documentary "Forgive," a compelling inquiry into all aspects of how and why humans forgive.
Shawne was named "Innovator of the Year" and one of the top 10 women-owned businesses by The National Association of Women Business Owners.
Shawne's currently a PhD candidate, creating leading-edge research on the relationship between mass media and gossip. Media, she says, is the ultimate network. Knowing how to create and navigate strong media relationships is the secret to unlimited marketing power.
www.shawnetv.com
'Tell Powerful Stories with Pictures:
A National Geographic Photographer
Shares Tips for Speakers
(WEBINAR)'
Guest Expert: Dick Durrance
Webinar video:
If you order the CD or MP3, you will get a link to the recorded video of the online webinar.
The Program:
The old adage is true: the right image instantly communicates much more than 1000 words. As a wordsmith, you carefully choose the right word to express your thoughts. In the same way, you want the images you use in your presentations, blogs, websites, ezines, and other materials to perfectly complement your words.
The photos need to be *great* to accompany your stories and points—not just snapshots. You want images that enthrall your audience. Pictures you take yourself can be exactly what helps express your unique point or story, if they are done well.
However, you're not a professional photographer. You need simple techniques to take excellent photos, without lugging around a heavy, expensive camera, full-sized tripod, and other burdensome equipment. You need to know how to take a great picture that doesn't involve endless messing with F-stops and other technical issues. Fortunately, today's digital cameras now take care of what used to be technical challenges
Dick Durrance, professional speaker and former National Geographic staff photographer, shows you how to harness the power of the graphic elements in your pictures—light, line, shape, color, and texture—to better tell the story you are trying to share with your audiences without having to rely on sophisticated technical skills.
To illustrate his points, Dick uses more than 75 pictures created for National Geographic assignments, global advertising campaigns, the world's great golf courses, and the national parks. He shows you how to better create or select photographs for your use.
Hall of Fame speaker Ian Percy once wrote, "When your life flashes before your eyes, it's pictures not words that flash by. Our life stories are always told in pictures."
You will learn:
- Be clear in your mind on the story you're trying to tell in the picture. You will see how to frame, crop, and use the basic graphic elements in the picture to lead the viewer's eye to the most important point you are trying to make with the picture.
- Select the light (sunrise, bright midday, foggy, dusk, shadows) you need to set the tone for your picture
- Use color to evoke emotion and texture to add depth to a picture
- Shift the angle or perspective to create a much more dramatic and intriguing image
- Compose pictures that contain all of the elements that are essential to your story
- draw simple cartoons to help people/groups communicate better with each other
- Be aware of what shapes draw one's eye into the image
More about our guest expert:
Dick Durrance is the only photographer ever named by his peers as their Magazine Photographer of the Year and Advertising Photographer of the Year.
Lon Atkinson, Program Chair for the American Society of Media Photographers Leadership Conference, said of his presentation: "Your remarkable story and beautiful images inspire us to look with fresh eyes at all that is surrounding us, to stretch ourselves, and to try and reach for those images that come our way."
www.DickDurrance.com
'Become Invaluable to Meeting Planners:
Tips from an Über-Planner'
Guest Expert: Joan Eisenstodt
The Program:
How does a professional meeting planner think and operate? How do others who plan meetings think and operate? How can you make yourself known positively to them? How can you work in tandem to ensure your program is a great success? How can you share your needs and experience to help the overall program become more successful?
Joan Eisenstodt, über-planner, NSA's 2006 Meeting Partner of the Year and legend in the meetings and hospitality industry, will share her opinions based on more than 30 years in the meetings industry. She thinks there are many ways a speaker can show his/her value to a planner without being in your face.
You will learn:
- How you can successfully use viral marketing, meeting listservs, and involvement in various industry organizations to make yourself known to planners while furthering your own career.
- How you can become invaluable to a planner by taking a consulting approach, even if you're a keynoter or trainer.
- How you can help the planner so that your presentation is successful and his/her whole program is more successful as a result.
- Why it's important to define yourself and deliver appropriately, and understand the difference between a speaker who motivates and a motivational speaker.
- When and how much customization is important and why.
- When turning down business will bring you more.
More about our guest expert:
Joan Eisenstodt is a facilitator, trainer, and meeting manager with more than 30 years of experience. She founded Washington, DC-based Eisenstodt Associates, LLC, in 1981. In addition to her work with clients, Joan moderates an international listserv for the meetings and hospitality industry. She is an active member of MPI and other industry associations, the International Association of Facilitators, and in her community with groups dedicated to education and diversity.
'Create an Entire e-Published Product Line
from a Single e-Booklet Manuscript'
Guest Expert: Paulette Ensign
The Program:
What you already know and speak about can become an entire saleable product line with little time, money, or effort -- based on one manuscript. You may be overwhelmed or hesitant about electronically published products. Or you may be stuck on how best to leverage what you already have. So many choices, so many ideas, so little time, so much confusion.
Leverage a single manuscript to make money with each and every format. Present an entire product line so all items contribute to your bottom line. Get past the challenge of getting started. We'll make this as easy as possible, regardless of your experiences with writing or technology.
This entertaining and information-packed teleseminar is sure to prompt a new way of thinking. Get your juices flowing and actions moving toward successfully creating an entire e-published product line by leveraging a single e-booklet manuscript.
You will learn:
- The easiest starting places for creating an entire e-Published product line
- Simple ways to expand into a full range of products
- Audiences who crave what you've got
- How much information to tell -- why less is more
- Developing a product line with no cost of goods or inventory
- Tips for selecting one or more topics
- Basic booklet manuscript size and style
- Slicing and dicing the tips
- Beyond the printed word
- Pricing
Additional resources for this seminar:
Handout-- (PDF, 100K)
More about our guest expert:
Paulette Ensign has personally sold almost a million copies of her own tips booklet, "110 Ideas for Organizing Your Business Life," without spending a penny on advertising. She's done this in both electronically and in hard copy, and did it with no formal business training, limited computer experience and enough guts and natural irreverence to figure it all out as she went. With a sense of humor and a "can-do" attitude, Paulette now shares her experiences with clients and audiences worldwide, through her consulting, speaking, teleclasses, and products.
Paulette made a cross-country move from New York to San Diego, California in 1996, without missing a beat in her business because of the role that booklets play.
www.tipsbooklets.com
'The Psychology of Writing Bestselling Books'
Guest Expert: Clarissa Pinkola Estes, PhD
The Program:
We all want to write a bestselling book, yet few of us have. Every aspiring author wants to know the recipe for the secret sauce that gets their name on that coveted New York Times bestseller list. The first time is the hardest. So how can you create a book that has the right stuff? What do those who have accomplished that feat do differently from those whose books languish? How do they think and write differently?
You will learn:
- the three secrets for reaching others
- what it means to have an idea, versus having a calling
- how to avoid being like most people, who have at least one unfinished manuscript
- how to remain sane and heartful
- how to be your own best editor
More about our guest expert:
Dr. E is a bestselling author (145 weeks New York Times bestseller list, published in 37 languages worldwide), poet, activist, and post-trauma specialist. She is perhaps best known for Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype.
She is deputy managing editor and columnist writing on politics, spirituality and culture at the political newsblog The Moderate Voice, and has also written online with Newsweek magazine.
An archive of her columns on culture, social justice, and spirituality can be found at National Catholic Reporter online, under her work called El Rio Debajo Del Rio, "The River Beneath the River."
Biography
'Creating Add-On Options
to Explode Your Income During Tough Times'
Guest Experts: Warren Evans, CSP and Kit Grant, CSP
The Program:
You're most likely leaving money on the table in most of your engagements. By building in non-standard services, you can increase each client's bill significantly, while adding tremendous value. Discover additional revenue sources from each engagement and expand your possibilities with tools and tips that positively impact your relationship with the client. Differentiate yourself in the marketplace by altering your perceptions of that relationship and taking action on steps that others may not be aware of.
You will learn:
- how successful speakers add value and revenue from the first conversation
- some common missteps that are costing you money
- keys to dramatically increasing repeat and referral business
- how to use your on-stage performance as a key marketing tool
More about our guest expert:
With more than a combined 65 years in the speaking business, Warren Evans and Kit Grant are active keynote speakers having delivered programs on six continents. Both have earned the Certified Speaking Professional designation, both have been inducted into the Canadian Speaking Hall of Fame and both are past presidents of the Global Speakers Federation. With a wealth of knowledge about what works in the business and from the platform, each holds a reputation for no-holds-barred candor.
www.wevans.com | www.kitgrant.com
'Connecting with and Selling to Power Buyers'
Guest Expert: Josiane Chriqui Feigon
The Program:
You've increased your prospecting and marketing efforts but now realize you have invested too much time aligning with the wrong people. In today's unpredictable economic landscape, it's not unusual to spend time with buyers who have no power and no potential, yet make you believe they can actually do something.
There is business out there, you just have to work smarter to uncover it and get to the decision makers — the Power Buyers. It is harder than ever, but when you learn the right techniques, you'll get more business. This session helps you focus on the Power Buyer: how to recognize them, what to say to them, and if you really deserve to speak with them.
You will learn:
- find the Power Buyers — how to recognize verbal and visual Power Buyer signs and what are common characteristics of people with high influence.
- engage with Power Buyers — when you finally get to the Power Buyer, what do you say and how do you align and package your offerings with high value that creates curiosity and intrigue?
- move out of the "No-Po Zone" — don't get fooled into believing the ones with No Power and No Potential will actually do anything. Stop listening with your Happy Ears.
- understand Power Buyer objections — you've been hit with a tidal wave of objections, but do you believe them all and where are they coming from?
- determine if you are Power Buyer Worthy — do you have the self-confidence, knowledge, and courage to believe you have something important to say?
More about our guest expert:
Josiane Feigon is the author of the newly released book Smart Selling on the Phone and Online, and is the CEO of TeleSmart Communications. A twenty-year veteran of the sales industry, Josiane is recognized as one of the world's leading experts on inside sales team and manager talent, providing consulting, coaching and training solutions for hundreds of Fortune 1000 companies, including Cisco, EMC, Microsoft, Autodesk, Hewlett-Packard, and VeriSign.
www.tele-smart.com