'FIZZ 101:
How to Turn Cocktail Napkin Ideas
into Products That Sizzle and Sell'
Guest Expert: Steve Spangler, CSP
The Program:
You need products that fizz, bubble and erupt into a new revenue stream and enhanced media coverage. Steve will teach you how to create products that will have your audiences buzzing with excitement — and producers scrambling to book you. Every speaker has product ideas, but even the best ideas don't jump off the cocktail napkin and sell themselves. Steve will show you his secrets for creating products that produce multiple income streams.
Steve's innovative products have earned him a regular slot on the TV talk show "Ellen." He'll share some of the lessons he's learned on how to parlay your creative products and information into repeat media exposure. In fact, your unusual products will garner you even more exposure. So even if you sell soft-skill programs, you can use some of Steve's ideas to augment information products.
You will learn:
- How to turn simple ideas into great products without spending a fortune.
- Uncover the secrets to non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line.
- Learn proven techniques for turning creative ideas into products that sell, from start to finish in less than 30 days.
- Explore the science of product packaging on a shoestring budget.
- Learn how to create a product that teaches your audience how to do something amazing...and helps you sell more product!
- Unleash your creativity to create products that beyond the typical selection of books and DVDs.
- How to source trustworthy, cost-effective manufacturers.
- Hear a few of Steve's best-selling product ideas that will get your creative juices flowing.
- Media etiquette to encourage repeat appearances.
More about our guest expert:
Steve Spangler understands something about creating products that fizz, bubble and erupt into huge sales. His now famous Mentos and Diet Coke geyser experiment became an overnight Internet sensation and landed him an entire line of mass-market products. His Denver-based catalog and online business specializes in the sales and development of educational toys and teaching tools. His print catalog contains more than 650 products and is mailed to over a half a million teachers and parents each year, and his online store draws nearly 4,000 unique visitors every day. When he's not on the platform, you'll find Steve in his product lab in Denver creating products for retailers such as Toys 'R' Us, the Discovery Channel Store, and Target. What drives his growing retail business? Speaking!
www.stevespangler.com
'Gold in Your Back Yard:
Make a Six-Figure Income in Your Local Market'
Guest Expert: Laura Stack, CSP
The Program:
Are you fed-up with security lines and airports? Are you tired of schlepping suitcases, waiting in boarding lounges and being crammed into 3-across seating? Do you have a family you hate to leave? Then this teleseminar is for you!
With the depressed economy and today's travel difficulties, many speakers have a renewed interest in speaking closer to home. Tapping the local market can be an important component of your overall marketing strategy. This teleseminar will provide innovative strategies to penetrate your local geographic market, create value for local businesses and associations, and capitalize on regional meetings. Learn proven principles and tactics to penetrate your local area and speak 100+ times a year within a two-hour radius of home!
You will learn:
- The best mix for local business: Generalist vs. specialist? Keynote vs. seminar? Corporation vs. association?
- How to diversify your services to create more opportunities locally
- New pricing strategies to give incentives to local clients
- Effective partnering strategies with local meetings industry groups
- How to take advantage of local networking, sales, and referral sources
- Specific strategies for marketing to local corporations and associations
- How to discover who is holding meetings within your geographic area
Additional resources for this seminar:
Handout -- (PDF, 116K)
More about our guest expert:
Laura Stack is "The Productivity PRO!"®. She helps people leave the office earlier, with less stress, and more to show for it. Laura holds an MBA and has earned the CSP designation. She has been president of the Colorado chapter of NSA and vice chair of NSA's Meetings Industry Council committee. Her client list looks like a "Who's Who" of recognizable names, including Time Warner, Lockheed Martin, VISA, Wells Fargo, and her favorite...Dairy Queen. Laura shares her life with her husband John, three young kids, and one cat.
www.TheProductivityPro.com
'How to Create Emmy-Worthy Presentations
That Set You Apart from the Competition'
Guest Expert: Bill Stainton
Additional resources for this seminar:
Handout — (PDF, 1MB)
The Program:
How do the skills of master performers translate to speakers? What do Jay Leno, Ellen DeGeneres, and Jerry Seinfeld do in their performances that you can apply to your presentations? Bill, a 29-time Emmy Award winner, applies the lessons he learned from the world of television to speaking.
Virtually all of the speakers who are making serious money in the speaking business have one thing in common: they are amazing on the platform! Everything else springs from that: referrals, spin-offs, product sales — everything. If you want to make it — really make it — as a speaker, you have to be as good as, or better than, the best. Bill will share the secrets he's learned from the people who have really made it in comedy and television, and translate those secrets directly to the world of speaking.
You will learn:
- How to structure your presentation for maximum engagement
- How to utilize predictable unpredictability to keep your audiences awake and interested
- A simple rule to help you plan your openings and closings
- How to use the secrets of comedy writers to make your speeches and stories come alive
- How to rehearse properly (most speakers don't!) to set you apart from the competition
More about our guest expert:
Bill Stainton is a multiple Emmy Award-winning TV producer, writer, and performer; an author; a business humorist; and an internationally recognized Beatles expert. He blends the business smarts he learned from 20 years in corporate management with the show-biz sparks he gleaned from working with people like Jerry Seinfeld, Ellen DeGeneres, and Jay Leno to create entertaining and enlightening presentations enjoyed by audiences around the world.
www.OvationSpeaking.com
'Add to Your Speaking Revenue
as a Professional Emcee'
Guest Expert: Mark Standriff
The Program:
Are you looking for additional sources of income in these difficult financial times? Have you ever considered being an emcee? Marketing yourself as a master of ceremonies not only provides value-added opportunities for potential clients, but also gives you access to high-profile events for which you might never be considered as a main speaker.
Emceeing is a different skill from delivering a speech. It requires different marketing, and certainly demands different preparation — there are a number of challenges you should avoid or you'll be cleared out before the main course. But it can be a lot of fun and quite lucrative.
Mark Standriff has worked as a professional emcee for hundreds of events during his 25-year speaking career and shares his secrets on knowing how to shine without being the star attraction. If you're open to looking at a different side of speaking, this session will open your eyes to professional opportunities you may never have known existed.
You will learn:
- Key selling points that will make you a sought-after emcee
- How to prepare so that your agenda complements the event's agenda
- Creative ways to command attention and keep the program flowing
- How to handle hecklers and other audience problems
- Common concerns and how to overcome them
More about our guest expert:
Mark Standriff has been one of the most sought-after emcees in the country, thanks to his 25-year career as a professional speaker and morning radio show host. He's served as the master of ceremonies for hundreds of events for such organizations as AT&T, Wells Fargo, the American Leadership Foundation and Owens Corning, as well as handling emcee duties for President George W. Bush's first official state visit with Mexican president Vicente Fox. Mark is a proud member of the Northern California chapter of NSA.
www.marktalks.com
'Ten Things Infopreneurs Must Know Now
to Protect Their Intellectual Property'
Guest Expert: Victoria Stein, JD
Additional resources for this seminar:
Confidentiality Agreement-- (PDF, 36K)
Non-Disclosure Agreement-- (PDF, 32K)
The Program:
As a speaker, author, or consultant are you concerned about:
- Audience members taking your signature stories and retelling them as their own?
- Other presenters hijacking your techniques and titles?
- Clients blatantly using your copyrighted handouts for their own training programs?
This happens much more often than you realize and can cost you much more money than you imagine!
Have you searched the Web and been shocked to discover that people you don't know are profiting from your articles, speeches, and books? Have you been appalled to find others using your material verbatim on their blogs and Web sites? Have you been left speechless when an attendee came up to you after your presentation and said, "I loved that story the first time I heard it at a seminar given by X"? All this without attribution, permission, or compensation to you.
You will learn:
- To think about your intellectual property (IP) in a new way
- How theft of your IP occurs
- Steps to take if someone's domain name infringes on your trademark
- What to do if your creative work is copied/used without your permission
- How to market and pitch without losing your IP rights
- Several effective ways to protect your "crown jewels"
- The legal protections available to you to take back your IP
Ignorance of your intellectual property rights is not bliss. With the burgeoning global impact of e-commerce, others can easily steal your proprietary materials and not pay you a cent -- unless you take the specific steps outlined in this eye-opening, take-notes-as-fast-as-you-can teleseminar.
More about our guest expert:
Victoria Stein, J.D., focuses on teaching, counseling and consulting with infopreneurs (writers, consultants and speakers) who want to exponentially grow their businesses.
Victoria operated a thriving private law practice in Seattle for 15 years. Thereafter, she became a Pro Tem Court Commissioner (judge).
While the black robe was indeed slimming, Victoria followed another passion and in 2005, she founded Dovetail Strategies International, providing professional speaking, consulting and training services to infopreneurs. As author of the upcoming book Who Let the Broads Out?, she teaches women how to stay and play in the corporate game while retaining their integrity. She is also currently authoring a psychological thriller series based on her knowledge of serial rapists and their victims.
Today, Victoria consults with professionals who want to develop and protect their intellectual capital. She also provides expert assistance to entrepreneurs by offering one-on-one coaching in financial, licensing, corporate collaborations and contract negotiation.
www.victoriastein.com
'Creating Emotional Triggers
to Make Your Stories Memorable'
Guest Expert: Doug Stevenson
The Program:
Do you have powerful stories that fall short of their potential because you are afraid of their power? Would you like to use more emotion in your stories but don't know how? Are you ready to take your stories to the next level? In this recording you'll learn how to make your stories have even more impact on your audiences.
You will learn:
- Why emotional triggers in your presentations are necessary and how to create them
- How to use your natural acting ability to increase the dynamic power of your stories, by acting rather than narrating critical moments
- How silence and emotion activate the emotional triggers within you and your audience.
- Why personal stories are more effective than other stories
- How to use comedy and drama effectively even if you're not an actor or comedian
- How to use Doug's "Story Theater Method" to create memorable presentations
Doug says: "Have you ever sat in a movie and cried? If so, you experienced an emotional trigger. The actors and director knew precisely how to trigger the emotional reaction that the moment in the scene required. They invited you to experience the emotional power of the moment. And you willingly accepted the invitation. In this recording, you'll learn how to use your natural acting ability to increase the dynamic power of your stories, by acting rather than narrating critical moments. You'll learn how to identify these 'IN' moments and how silence and emotion activate the emotional triggers within you and your audience."
More about our guest expert:
Doug Stevenson is the author of Never Be Boring Again: Make Your Business Presentations Capture Attention, Inspire Action, and Produce Results and creator of The Story Theater Method.
www.dougstevenson.com
'Attracting and Retaining Million-Dollar Clients'
Guest Expert: Joanne Sujansky, Ph.D., CSP
Additional resources for this seminar:
Handout-- (PDF, 60K)
The Program:
Would you like to turn a keynote into a multi-year, multi-level six-figure client? Looking to expand beyond a one-time engagement so you can maximize your sales efforts? Want to know how to turn a short-term training or consulting engagement into a long-term assignment? Would you like to secure additional income streams?
Dr. Joanne Sujansky has turned her individual speaking and training into a company, KEYGroup, which she founded in 1980, and currently utilizes internal staff and external trainers. She's a master at spinning a one-time keynote into large contracts — that other people deliver. We've asked her to share her secrets to attracting big clients, and keeping them buying after her company has been hired.
You will learn how to:
- secure more 6-figure contracts
- develop hard-hitting proposals that outpace your competition
- use educational marketing techniques for getting in the door
- secure qualified free and inexpensive marketing help
- maximize PR activities
- become a local celebrity to get hometown work
- position your business for bigger sales
More about our guest expert:
For over 25 years Joanne G. Sujansky, Ph.D., CSP, has been helping leaders to increase business growth and profitability by creating and sustaining what she calls a Vibrant Entrepreneurial Organization. Her expertise, insight, wisdom, humor, and practical solutions have made Joanne a highly sought-after speaker for keynote addresses, seminars, conferences, and workshops.
Among her presentation and consulting clients are GlaxoSmithKline, International Federation of Training and Development Organizations, PPG Industries, Inc., U.S. Steel Corporation, PA Recreation & Park Society, Inc., American Express-Sweden, AT&T, Meeting Professionals International, U.S. Postal Service, IBM, Society for Automotive Engineers International, T. Rowe Price, Mayo Clinic, and Volkswagen, Audi, Porsche.
Joanne has authored numerous articles and books on leadership, change and retention. She is past national president of the American Society for Training and Development (ASTD), and is a recipient of their highest honor, the Gordon M. Bliss Award. An active member of the National Speakers Association (NSA), she has received their highest earned designation, Certified Speaking Professional (CSP).
www.keygroupconsulting.com
'Turn Your Content into e-Learning for Steady Income
(WEBINAR)'
Guest Expert: Brian Sullivan, CSP
Additional resources for this seminar:
When you purchase the recording, you will be emailed a link where you can view the recorded webinar in your browser.
The Program:
You've got content from your keynotes and trainings. You know you could reach more people and make more money if you turned your intellectual capital into an online course — or maybe even an online academy. But how do you do that quickly, easily and inexpensively? Doesn't it take an instructional designer and tech expert? Aren't those folks hard to find and expensive? Plus, how do you sell the course?
Is it possible to do all this oneself without lots of frustration? YES! Brian will show you how he did it with his speaking and training business and how YOU can do it with yours. He'll walk you through his website examples in real time so you can see how it all works. And by the way, Brian doubled his revenue thanks to his e-Learning programs!
With the cutbacks in travel, conference speakers, and in-house training, NOW is the time for you to take the next step to creating your own online learning center.
John Chambers, Chairman of Cisco Systems said about e-Learning: "The next big killer application on the Internet is going to be education. Education over the Internet is going to be so big it is going to make email usage look like a rounding error."
You will learn how to:
- turn your slides, books, and videos into fun and interactive training courses
- create interactive quizzes and learning games with easy-to-use software
- develop your own branded online learning center and charge for courses
- make money from anywhere!
In this one-hour webinar, Brian shares with you the essential tools of creating your own e-Learning programs.
More about our guest expert:
Brian Sullivan, CSP, is president of a sales training company called PRECISE Selling. Six years ago he turned his PRECISE Selling course into online training and in the first year, doubled his income.
www.preciseselling.com
'Make More Money:
Position Your Expertise for High-Fee Markets'
Guest Expert: Vickie Sullivan, owner of Sullivan Speaker Services
The Program:
Is your current positioning getting you entry to bigger-fee markets? The right position for you will open doors. The wrong position will render all other marketing activities useless. This no-holds-barred session will give you the inside scoop as well as specific processes that will position your expertise for immediate buy-in for higher-fee markets. Markets that get you bigger fees, more product sales and audiences that can buy your services.
You will learn:
- The role positioning plays in speaker selection
- Three speaker selection trends that impact your positioning
- What positions do (and don't) work at the higher fee markets
- Most common mistakes experts make in creating their positioning
- What information you have to have before developing your position
- The two elements that every effective position has
- Three ways to position yourself
- One thing that can destroy your positioning FOREVER
More about our guest expert:
In 1987, Vickie Sullivan caught the attention of professional speakers when she tripled the income of one of her clients in six months. Since that time, she has obtained a national reputation in the speaking industry by generating six figure revenue streams for her clients. As a former agent and now market strategist, Vickie has worked with hundreds of speakers, consultants and industry leaders to penetrate a wide variety of markets ranging from church groups to international meetings. A majority of her clients generate significant income within 90 of implementing her ideas.
Vickie speaks nationally on strategies to promote service-based businesses via public speaking and is the author of two audiocassette tape programs "Springboard MarketingTM" and "Get Those Bookings." Her work has been featured in the Arizona Republic and Home Office Computing and her articles have been published in Professional Speaker Magazine and other national publications. Vickie's industry activities include serving on the boards of Meeting Professionals International Sunbelt Chapter, Arizona Speakers Association and the Institute of Management Consultant Arizona Chapter.
Vickie is a graduate of The University of Oklahoma with a B.A. in Journalism/PR with a minor in Marketing. She and husband Larry Miller reside in Tempe, Arizona, along with one "child" (the kind that meow) Tigger.
www.sullivanspeaker.com/
'Getting Big-Fee Speaking Engagements from Sponsors'
Guest Expert: Vickie Sullivan, owner of Sullivan Speaker Services
The Program:
Biggest barrier to getting larger fees for your keynotes: associations and other groups may no longer afford you. But sponsors can, and will if you know how to play their game. This session is a candid, no-holds barred look at the latest trends in sponsorship, how sponsors select speakers and strategies and processes to attract and obtain sponsors for your speeches. Sponsors spent $24.6 BILLION in 2000, and are one of the fastest-growing ways to get larger fees for your speaking. Get your share of this booming market!
You will learn:
- Key players in the sponsorship game and how to work with them
- How changes in the sponsorship relationship can help you get more sponsors
- What sponsors are looking for in speakers
- What sponsors expect from speakers (and vice versa)
- Where to look for sponsors
- Two questions that generate interest to sponsor you
- What tools you need to get sponsorships
More about our guest expert:
In 1987, Vickie Sullivan caught the attention of professional speakers when she tripled the income of one of her clients in six months. Since that time, she has obtained a national reputation in the speaking industry by generating six figure revenue streams for her clients. As a former agent and now market strategist, Vickie has worked with hundreds of speakers, consultants and industry leaders to penetrate a wide variety of markets ranging from church groups to international meetings. A majority of her clients generate significant income within 90 of implementing her ideas.
Vickie speaks nationally on strategies to promote service-based businesses via public speaking and is the author of two audiocassette tape programs "Springboard MarketingTM" and "Get Those Bookings." Her work has been featured in the Arizona Republic and Home Office Computing and her articles have been published in Professional Speaker Magazine and other national publications. Vickie's industry activities include serving on the boards of Meeting Professionals International Sunbelt Chapter, Arizona Speakers Association and the Institute of Management Consultant Arizona Chapter.
Vickie is a graduate of The University of Oklahoma with a B.A. in Journalism/PR with a minor in Marketing. She and husband Larry Miller reside in Tempe, Arizona, along with one "child" (the kind that meow) Tigger.
http://www.sullivanspeaker.com/