'Speak for High Fees in Many Lands'
Guest Expert: Frank Furness, CSP
Additional resources for this seminar:
Handout — (PDF)
The Program:
You dream of having clients take you abroad to speak, train, or consult. But how do you get those bookings? With international divisions of local companies? Or with foreign-based organizations? And how could you get one company to send you to multiple countries for your full fee?
Frank speaks in 48 countries, almost all the engagements self-generated. In this teleseminar he will share strategies that will get you more engagements at home and abroad. Discover how to see the world at someone else's expense.
You will learn how Frank:
- builds his brand via the Internet and article marketing
- gets sponsors to fly him all over the world to speak to their distributors
- capitalizes referrals, articles and bartering to keep his diary fully booked
- develops centers of influence in 5 countries who market him (not bureaus)
- uses strategies that has him marketing his "one-man show" concept of two keynotes a day, 5 days a week while traveling abroad
- promotes his products and does market research through article and video marketing
Frank shares his money-making model that includes developing his own products and selling others' products using simple strategies and software and no geeky knowledge. Discover how his 52 Web sites create an online and BOR income. Learn how Frank uses article and video marketing for market research and to promote his products and secures international speaking assignments in 48 countries. Hear his simple strategies that gets thousands of people subscribing on autopilot to his ezines. Frank approaches this from a sales rather than a technical angle.
More about our guest expert:
Frank Furness, CSP has 21 years' experience as a sales consultant, trainer and senior manager and has twice qualified for "MDRT Top of the Table" (the top half percent of financial services salespeople in the world). Originally from South Africa, he is now a London-based motivator, trainer and international speaker.
Frank is the founder and past president of the Northwest London Speakers Club. In November 1997 in Ireland, Toastmasters International recognised Frank as one of the top five "humorous" speakers in the UK. In August 2001 he was the only non-American listed in the USA "Meetings & Conventions" magazine as being one of the 10 most sought-after speakers on the professional speaking circuit. He is in great demand as a motivational and after-dinner speaker and is a member of the National Speakers Association (USA) and a founder member of the Professional Speakers Association in the United Kingdom.
He started his training and development company in 1997 and is currently working with many blue-chip companies. Internationally, Frank is recognized as one of the world's top motivators, trainers, and keynote speakers. He currently spends 70% of his time abroad working in many countries, and has clients from Russia to Hong Kong, Dubai to Malaysia.
www.frankfurness.com
'How to Write, Publish and Market a Book
with No Out-of-Pocket Expense'
Guest Expert: Kathleen Gage
Additional resources for this seminar:
Handout — (PDF, 600K)
The Program:
Do you want to write a book, but don't know where to start? Wondering what it takes to get your book published? Confused about how to effectively market your book? Not sure how you will fund a book campaign?
If you answered "yes" to any of these questions, this session is for you! Kathleen will share what she learned writing, publishing and making her book an Amazon.com bestseller in under 90 days, with no out-of-pocket expense. She'll share how she pre-sold nearly $10,000 worth of her books before the book was ever published. Kathleen will explain her formula for success that you can use to take your book to bestseller status on Amazon.com.
You will learn:
- how to write, market and publish a book with no out-of-pocket expense
- proven strategies to complete a manuscript in 60-90 days
- how to sell thousands of dollars worth of books before your book is even published
- the benefits of publishing both hard-copy books and eBooks
- the power and profit that comes from being an established author in your market
"Kathleen Gage knows the systems, steps and actions necessary to achieve any goal set.
"Kathleen took my book to a bestselling position on Amazon.com. I have achieved more success than I ever thought possible." —Darlene Braden, bestselling author, Salt Lake City, Utah
"Our book went to #4 in overall book sales on Amazon.com in less than 24 hours because of Kathleen's incredible knowledge on using the Internet.
"Kathleen is absolutely incredible at what she does. She was without a doubt the driving force behind our marketing campaign that took our newest book, The Law of Achievement, to #4 on Amazon.com in less than 24 hours. Because of her, our message was put in front of millions of people, we sold thousands of copies, and we donated a substantial amount of money to a children's literacy program.
"Without hesitation I would recommend Kathleen Gage to anyone who wants incredible success for their book, service, product and/or business. She is brilliant at what she does." —Lori Giovannoni, award-winning speaker, business consultant and bestselling author
More about our guest expert:
Kathleen Gage, CEO and founder of Turning Point, Inc. and Maxwell Publishing is a bestselling author, an internationally recognized Internet marketing and publicity expert, and an award-winning keynote speaker.
Kathleen is a marketing columnist for the Enterprise newspaper, one of Utah's most highly respected business publications and she has also contributes marketing, promotions and sales articles to hundreds of online publications and has hosted a weekly talk-radio broadcast.
Kathleen is the author of 101 Ways to Get Your Foot in the Door, Message of Hope, Inspirational Thoughts for Uncertain Times, Workplace Miracles, Inspiring Stories and Thoughts of Possibility, and her most recent bestseller The Law of Achievement. She is also the author of the multimedia program entitled "Street Smarts Marketing and Promotions: Success Strategies for Marketing a Business on a Limited Budget" and "Earn More Than Ever Before, Marketing and Promotions Success Strategies for Today's Real Estate Professional." She has written several highly successful eBooks, including "101 No Cost and Low Cost Ways to Market a Product, Service or Business."
Kathleen teaches her clients how to gain the greatest ROI on any product or service they are marketing and selling.
www.kathleengage.com
'Transforming from Speaker to
Information Entrepreneur'
Guest Expert: Randy Gage
The Program:
Chasing from speech to speech is a very limited business model with poor financial security. Successful speakers today have expanded their focus to become information entrepreneurs. IEs sell their information through many models, such as speeches, but also through public seminars, products (physical ones likes books, CDs, DVDs, etc., and digital download ones), consulting services, and coaching programs. Join Randy Gage, one of the most successful information entrepreneurs in the world, as he reveals what it takes to make the switch. You'll learn how to increase your sales, and dramatically strengthen your financial situation.
Randy is a brilliant marketing strategist, having twice built multi-million-dollar information entrepreneur businesses. He has authored more than 50 books, audio albums, videos, and other information products, which have been translated into 14 foreign languages. Randy has personally sold more than $12 million of his own information products, and hundreds of millions more for his clients and protégés.
Randy's online coaching program boasts clients in more than 40 different countries, at fees from $277 to $75,000 annually. He is one of the most sought-after speakers in the marketplace, pulling down from $20,000 to $50,000 per speech, and filling up seminars and Boot Camps with tickets as much as $10,000 a person. He has conducted trainings in more than 25 nations around the globe. As a corporate consultant, he gets retainer contracts of $10,000 to $40,000 a month. Join Randy as he lays bare what it takes to build an information empire.
You will learn:
- How to find the best business model for you
- What kinds of products are best to start with
- How to decide whether products should be physical or digital
- How to finance your new product development
- How to position yourself as an expert, instead of just a speaker
- How to add audio to your blog
More about our guest expert:
www.randygage.com
'Booking More Business in Difficult Times'
Guest Expert: Randy Gage
The Program:
Even in tough times, the need for trainers and speakers continues. But your marketing must compellingly show the value of an investment in you. Let direct marketing expert Randy Gage show you how — even in today's market — he's booking keynotes at $15,000 to $25,000, and selling seminars at $10,000 a person.
You'll learn how to book speeches, spin off consulting contracts and sell product through better marketing. You'll discover what kind of Web sites work for speakers and consultants, and how to sell your products online. You'll also learn how to brand yourself as a speaker or consultant, and develop your topics and programs around that branding.
You will learn how to:
- Create a memorable brand for bureaus and meeting planners
- Create a "lights out" speaker packet
- Design your Web site for maximum sales
- Sell products and seminars online
- Promote all your products and services with e-zines
- Be a much more effective marketer
More about our guest expert:
Randy Gage was a high school dropout who began his career as a dishwasher in a pancake house. Now he is a self-made millionaire.
Randy is recognized around the world as the preeminent expert on the direct selling industry. With almost twenty years of experience, Randy has emerged as the most sought-after expert in Network Marketing. His book How to Build a Multilevel Money Machine is the definitive resource in the industry.
His How to Earn At Least $100,000 a Year in Network Marketing album is the number-one selling audiotape series in the industry and his prospecting tape "Escape the Rat Race" has sold over a million copies.
Randy is a frequent guest expert on television and radio, appearing on such shows as Steve Crowley's Money Talk, The Alex Bennet Show, Time Warner Cable Network. He has also been profiled in The Miami Herald, Contra Costa Times, Success magazine, Money Makers Monthly and countless other publications.
www.randygage.com
'Exposing your Expertise:
Creating and Leveraging Powerful Web Content'
Guest Expert: Philippa Gamse, CMC
The Program:
Philippa GamseThis program will show you in detail how to use your articles and content to gain higher search engine placement, draw targeted traffic to your Website, and grow your mailing list. Then leverage these contacts to generate bookings, consulting assignments and further exposure. Learn from Philippa's latest insights and practical take-home techniques as she reveals the inside secrets of her Number One marketing strategy.
You will learn how to:
- Use your Web site and online resources to generate writing ideas
- Develop a clear strategy and objectives for articles dissemination
- Present your material to engage your visitors and create response
- Leverage the contacts and results that you achieve for profit!
Additional resources for this seminar:
Session Handout — (PDF, 108K)
More about our guest expert:
Philippa Gamse, CMC is a consultant and professional speaker on eBusiness and Web strategy. She helps companies, small businesses and nonprofit organizations to maximize their return on investment in their Internet presence.
Her clients come from a wide range of industries in both N. America and Europe, including Harley-Davidson Motor Company, P&O Cruises (UK) Ltd., Prudential Real Estate Affiliates, the Produce Marketing Association and the International Association for Exhibition Management.
Her track record of innovative thinking around Web strategy has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.
Philippa is regularly contacted by media for her expertise on subjects including eBusiness strategy best practices, creating Web sites that produce results, and small business online techniques and solutions. Her business articles (available for reprint at her Web site) appear widely across the Web, and in many association publications.
www.cyberspeaker.com
'To Prop or Not to Prop:
If, When and How to Use Props
in Your Presentations'
Guest Expert: Tim Gard, CSP, CPAE
The Program:
The right prop, used at the right time, can help you convey your ideas and assist your audiences in grasping and remembering your message, and may mean the difference between a learning experience and a learning ordeal. Used effectively, props become visual, auditory, or kinesthetic items that allow any audience to better experience your stories and reinforce your message. Even better, props become additional sources of revenue and can provide you with amazing marketing opportunities. Discover why Tim's unique use of toys and props make him one of the most popular and original presenters on the platform today.
You will learn:
- How to use ordinary everyday items in extraordinary ways, and extraordinary items in ordinary ways
- How Tim selects just the right prop to customize his programs to his audience
- The fine line of which props are appropriate and which are not
- Where to find your props
- How to benefit from Tim's 10 years experience of choosing and using props on stage
Additional resources for this seminar:
Secrets of Choosing and Using Props — (PDF, 400K)
More about our guest expert:
TGIF! Tim Gard Is Funny! According to his audiences, Tim Gard, CSP, CPAE is "fall-out-of-your-seat, tears-in-your-eyes, laugh-out-loud funny!" However, Tim does not think of himself as a comedian nor does he encourage his audiences to be comedians. Instead, as Tim shares his own Comic Visions® stories he inspires everyone to develop and use his or her own unique Comic Visions to harness humor as a professional and personal skill.
Every fast-paced interactive Comic Visions program is filled with memorable stories, playful moments and brilliant timing. While you are rolling in the aisles, Tim is subtly slipping in strategies of how to use just the right Comic Visions humor option at just the right moment.
From Singapore to Sioux City he's been connecting and cracking 'em up for over 10 years. He is the co-author of "Motivational Leaders" and "Just Plane Funny" and "Humor ME," has appeared on TV talk shows and markets his own line of Comic Visions® Stress Buster toys, videos and other fun stuff.
www.timgard.com
'Copywriting Secrets for Infopreneurs:
The Right Words Can Help You Sell a Lot
Speeches, Services and Products!'
Guest Expert: David Garfinkel
Additional resources for this seminar:
Handout-- (PDF, 84K)
The Program:
How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your Web site? The answer is: By writing copy that leads your prospects in precisely the direction you want them to go.
Now more than ever, the written word is of paramount importance to get you new business. There are many reasons this is so, but let's start with the most obvious one: everyone Googles you before they do anything else!
In this teleseminar, David Garfinkel offers you a bevy of shortcuts, tricks of the trade, and powerful response-generating copywriting secrets to help you thrive online ... and everywhere else where you need to persuade with the written word.
You will learn:
- how to write "must buy" sales copy for your Web site and one-sheets
- to use key persuasive words throughout your copy without going overboard
- how to draw your prospect in to your pitch so they are compelled to act
- what to avoid that will immediately turn off prospects
- two little-used techniques that massively bolster credibility and ensure a higher sales conversion rate
More about our guest expert:
David Garfinkel is founder of The World Copywriting Institute, author of Advertising Headlines That Make You Rich, and co-author of six other books, including the audiobook Guerrilla Copywriting with co-author Jay Conrad Levinson.
David has received wide acclaim for his unusual ability to teach money-making copywriting skills to people who think of themselves as neither writers nor marketers. He also provides exclusive mentoring services for other top professional copywriters. Many of the world's top marketers who are not copywriters also seek David's advice.
In 1996, after a full day of paid consultation to members of the prestigious Speakers Roundtable, David was unanimously invited to return the following day to give more instruction and critiques.
David has been featured in The Wall St. Journal, The New York Times News Service, USA Today and Sales and Marketing Management. He is publisher of the World Copywriting Newsletter and the World Copywriting Blog. He's a popular speaker at business conferences and a successful, experienced creator and promoter of high-value infoproducts.
www.davidgarfinkel.com
'How to Get Clients and Audiences
to Market for You — And
How They Can Find Money to Pay You'
Guest Expert: Jean Gatz
The Program:
Meeting professionals tell us they are inundated with speakers' unsolicited calls and materials. If you're spending lots of money on cold calling and direct mail with disappointing results, why not let other people market for you? Jean will show you how to help your clients willingly tell their colleagues how wonderful you are, and what a great job you will do for them when they hire you! Over 90% of Jean's business comes from referrals and repeat clients.
You will learn how to:
- Help clients find sponsors to underwrite your fee.
- Develop your own three-part sponsorship guide to provide to your clients so they'll know how to secure sponsor money for your presentation.
- Show clients how to qualify your session for continuing education credits and contact hours so more people want to attend your session.
- Create a simple tool audiences can use to remember you and market for you.
- Gather contact information for marketing without offending your audience.
- Give audience members a compelling reason to explore your Web site.
- Get testimonials from clients who are too busy to write them — or don't know how
More about our guest expert:
Blending her Southern warmth, wit and wisdom with a common-sense approach to life, CSP Jean Gatz shares real-life solutions people can apply in their personal and professional lives. She presents keynotes and general sessions for clients in healthcare, business and industry, education, government and associations. Voted one of the Top Ten speakers at the largest human resource conference in the world, Jean is a recognized expert on work/life balance, communication, leadership and career development.
Jean's book, How to Be the Person Successful Companies Fight to Keep, co-authored with Connie Podesta, has been published by Simon & Schuster and translated into several languages.
Jean is a past president of the New Orleans chapter of NSA and has presented concurrent sessions at several NSA conventions and winter workshops.
www.jeangatz.com
'Keep 'Em Engaged and Attentive:
Having Effective Interactivity in Every Program'
Guest Expert: Izzy Gesell, CSP
Additional resources for this seminar:
Handout-- (PDF, 160K)
The Program:
No one likes to admit that their audiences' attention may wane, but it does. So how do you keep them engaged, attentive, and learning your key points? Get them actively involved.
People learn best through experiential involvement. It not only cements key points, but it can enable listeners to look beneath their surface behavior and into the underlying beliefs that create that behavior. Activities lead to instructional moments because the way people participate is very much like the way they respond to real-life situations with similar emotional content.
The challenge is to know what activities to use, when to use them, or even whether to use them at all. We may be unsure about using activities, or have clients who see interactive learning as "silly" or a "waste of time."
Understanding the how's and why's of adding interactivity to your toolbox will increase your value to the client, the interest level of your participants, and your confidence and enjoyment — as well as boost repeat and referral business.
You will learn:
- why bother using participatory activities
- why interactivity is more than just Q and A
- where to use it in your program
- tips and tactics for becoming more comfortable using activities
- how to use key debrief questions to maximize impact and value for participants
- dealing with objections or disruptions
- resources for successful interactivity
More about our guest expert:
Izzy Gesell, CSP is an "organizational alchemist" who helps individuals and organizations transform their thinking from commonplace to extraordinary. Through keynotes, breakouts, coaching and facilitated sessions, Izzy offers imaginative, intuitive and immediately useful insights and programs. He delivers meaningful material in an enjoyable way.
Among the first to use Improv Theater concepts as tools for personal and organizational learning, he is the author of Playing Along: Group Learning Activities Borrowed from Improvisation Theater, a co-author of Humor Me: America's Funniest Humorists on the Power of Laughter, and a contributor of a chapter on improvisation as a facilitation tool in the IAF Group Facilitators Handbook.
www.izzyg.com
'Negotiating When Relationships Matter:
How to Keep Your Client Happy
Without Giving Away the Store'
Guest Expert: Bob Gibson
Additional resources for this seminar:
Handout -- (PDF, 450K)
The Program:
It's happened again. You've agreed to a speech (or training or consulting project) and after signing the contract, the client wants "just one little thing." Which is going to take you hours. What to do? Ask for more money? Change the contract? Suck it up and say "no problem" in the name of superior customer service? This happens more frequently than you'd like, and you know you have options, but are not sure how to negotiate. You don't mind throwing something in once in a while, but you're beginning to feel taken advantage of.
Speakers, trainers and consultants live in a world of non-stop negotiating. Negotiation determines whether you get the work, how much you get paid for the work, and the quality of the client relationship. It is the primary tool to influence whether you a) have a project that stays in control, b) keep your sanity, c) walk away with any profit, and d) keep the goodwill (and business) of your client.
This session will be helpful to speakers/trainers/consultants who are:
- with new clients whose business and goodwill you want to secure without feeling like you're being taken advantage of
- in a situation where the gap between parties is great and there seems little hope
- with existing on-going relationships
- in highly sensitive or short-notice situations
You will learn:
- How to position yourself for maximum results. (Positioning is a professional way to avoid conflict and stress over items like money, scope creep, and changing deadlines that occur during the course of a project. Most important, positioning is the key to negotiating effectively while maintaining relationships and integrity in the process.)
- Where power comes from. How to get more of it. How to not be abused by another's power.
- How to respond to the main tactics used on consultants. (If you're unaware of the games they're playing — what they've been taught in negotiation courses! — you're going to lose sleep, and it's going to cost you money.)
More about our guest expert:
Bob Gibson is a negotiation strategist. He is masterful at teaching business people how to make deals work, while maintaining profitability and integrity in the process.
Bob has assured the business success of his clients since founding Negotiation Resources in 1987. In addition to negotiating for clients in the corporate arena, Bob advises and coaches middle- to senior-level executives and has trained tens of thousands of business people. Recognized by the media for his expertise, Bob has written articles and been featured in such publications as Selling Power, Sales and Marketing Management and Your Company, and been featured nationally on CNBC television.
His clients range from the financial community to manufacturing, from high-tech to biotech. They appreciate the clear perspective, the insight and business acumen Bob brings to both forging business agreements and his teaching. These abilities have made him an invaluable resource to corporations in the U.S. and around the world.
www.negotiationresources.com