'That's Original! — Create Clever,
Proprietary Titles and Content'
Guest Expert: Sam Horn, author of Tongue Fu
The Program:
Louis Nizer said, "No speech is good without an original thought." Agreed. Yet how do we generate fresh material that pleasantly surprises our audiences and readers? Sam has a step-by-step strategy for creating clever titles, proprietary content, insightful examples, and humorous stories that make our presentations and books stand out. This is a "hands-on" session. Have paper and pen ready because we'll be brainstorming and mind-mapping your proposal, manuscript, or talk.
You will learn how to:
- Generate clever titles
- Develop proprietary content
- Package ideas so they're easy to remember
- Add originality to your insights
- Mindmap your material to increase its creativity
- Make ideas action-oriented so readers/listeners are inspired to follow up and put these suggestions into practice.
- Wordsmith your language so it's crisp and impressive
More about our guest expert:
Sam Horn, President of Maui-based Action Seminars since 1982, has presented her real-life workshops to a wide variety of corporate and convention clients including Young Presidents Organization, U.S. Navy, Army, and Air Force, Royal Viking Cruise Line, Hewlett-Packard, American Bankers Association, National Geographic Society, State of Hawaii, National Governors Association, the IRS, Century 21, and Four Seasons Resort. She was the top-rated speaker at the '96 International Platform Association convention.
Sam calls her company ACTION SEMINARS because she believes the object of education isn't knowledge, it's action. Her seminars, books and tapes are rated highly for being fun, motivating, and for focusing on real-life ideas people are inspired to follow up and use immediately at work and at home. As the author of Tongue Fu!® (St. Martin's Press, '96), Concrete Confidence, (St. Martin's Press '97) and Conzentrate (St. Martin's Press, '00) she has been featured in national newspapers and magazines including Readers Digest, Chicago Tribune, Washington Post, Cosmopolitan, Entertainment Weekly, Executive Female, and Family Circle and has been interviewed on hundreds of television and radio programs. She is founder and Past-President of the Hawaii Chapter of the National Speakers Association.
www.samhorn.com
'Ten Secrets to Finishing That Book
You've Been Working On —
For Months, Years, Decades!'
Guest Expert: Sam Horn
The Program:
Okay, be honest. How many times have you said, "I know I need to write a book, but..."? Or, perhaps you started your book way back when and it's been languishing on the shelf ever since because you've been OBLE'd (Overcome By Life Events).
Isn't it worth 60 minutes of your time to join us for an inspirational session that debunks the ten most common mythconceptions that keep us from turning our writing dreams into reality? You'll discover that:
- It really HASN'T all been said
- You don't have to have an English degree or a Ph.D.
- Most books get done here, there, and everywhere — not in huge blocks of time while working at the computer
- You don't have to fork out a lot of money for editors
- Most writers quit due to ___________ (register to find this out)
- Organizing your book can be easy once you use this system
Perhaps most importantly, Sam's motivating tele-retreat will prove to you that writing doesn't have to be like pulling teeth — it can be enormous fun and a tangibly rewarding activity. As comedienne Carol Liefer said, "My philosophy is, 'No pain, no pain.'" Learn the painless and pleasurable way to turn your writing intentions into action. Sam guarantees that you'll never regret finishing your book; you'll only regret not finishing it — sooner.
More about our guest expert:
Sam Horn, author of Tongue Fu!, ConZentrate, What's Holding You Back?, and Take the Bully by the Horns (all from St. Martin's Press) loves to write — and it shows. Her books have been favorably reviewed in Publishers Weekly, Library Journal, Washington Post, and Chicago Tribune — and have been endorsed by Stephen Covey, John Gray, Dave Pelzer, and Tony Robbins. As an author, consultant, and Emcee of the world-renown Maui Writers Conference, she's had the opportunity to ask hundreds of best-selling authors, agents, and editors for their advice on how to get published, and enjoys sharing the resulting insights with private clients and workshop attendees across the country.
www.samhorn.com
'Branding Ph.D.: The Secret to Becoming
the Top-of-Mind Expert on Your Topic
So Prospects, Media, and Publishers Call You!'
Guest Expert: Sam Horn
The Program:
When you hear "futurist," who do you think of? What about "marketing expert," "leadership guru," "motivation authority" or "customer service specialist"? Would you like to be on the short list for your expertise?
What are you known for?
If you're ready to be one-of-a-kind instead of one-of-many, you're ready for this teleseminar.
There are hundreds of speakers, authors, consultants and trainers on the subjects of leadership, sales, motivation, customer service, conflict resolution and communication. What are you saying that's different? What are you offering that hasn't been heard before? How are you standing out in the crowd of "experts" on your topic?
Sam promises no platitudes — this is not Branding 101, this is Branding Ph.D.
You will learn:
- the "Triple A Approach" for mining your experience to identify how and where you're original
- how to corner a niche by creating your own niche
- the secret to coming up with a trademark-able brand that helps you build a business empire
- how to create the Next New Thing by creating a Eureka Moment
- Contra-Brand: the power of introducing something that flies in the face of current wisdom
- to "ink it when you think it" so you tap into your "Intellition" (intelligence + intuition)
- to capitalize on POP! Culture so you are perceived as current and contemporary
More about our guest expert:
Discover for yourself why Sam's techniques have helped hundreds of infopreneurs catapult their career and income, and why her book on this topic POP! Stand Out in Any Crowd has been endorsed by Jeffrey Gitomer, Ken Blanchard, Mark Sanborn, Joe Calloway, and Seth Godin. As 4-time Pulitzer nominee Fawn Germer says, "You don't have to be a creative genius to use Sam's techniques; however, using her techniques can make you a creative genius."
www.samhorn.com
'Mastering the Two Critical Elements
of Success in Speaking'
Guest Expert: Don Hutson, CSP, CPAE
The Program:
Have you ever wished a sage would share helpful wisdom garnered from a highly successful 30-year career in speaking, training and consulting? Don will discuss what makes the most significant differences in our quest for success in our ever-changing marketplace. The focus will be on both content and marketing, and what we should do to stand out from the crowd. Join us to learn his principles of differentiation that will help you prosper.
Don't miss this teleseminar featuring a 30+ year veteran speaking professional. Don has given over 5,000 talks in 14 countries and is recognized as "America's Foremost Authority on Selling Value."
You will learn:
- What you can do to differentiate yourself from your competitors
- How your content can make you stand out
- What marketing efforts work best in the current marketplace
- How to adapt what's worked for Don for your own business
More about our guest expert:
Don Hutson's careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and shortly thereafter was in demand as a professional speaker.
Since then Don has addressed over two-thirds of the Fortune 500 Companies and is featured in over 100 training films. He is Chairman & CEO of U.S. Learning and makes some 85 speaking appearances per year.
Our speaker is the author of The Sale and The Contented Achiever, and is a member of the prestigious Speakers Roundtable.
Don was elected by his peers to the presidency of the National Speakers Association, and he has received its "Cavett Award," as member of the year. He is also in NSA's Speakers Hall of Fame.
www.donhutson.com
'Little Things That Have a Big Payoff:
Secrets to Making Real Money
in the Speaking and Consulting Business'
Guest Expert: Shep Hyken, CSP
The Program:
What makes one person continually struggle and another have a successful speaking/training/consulting business? Often it's little things — nuances like discovering what the client really wants, pre-selling products, adding on more engagements, spending more time on high-potential prospects, and competition-proofing your offerings. After 23 years in the business, Shep has honed his practices and has created a high-income-producing speaking and training business. He shares simple, yet powerful, systems and techniques and strategies that get him clients and sell his products.
You will learn:
- A powerful question that will help you discover your client's core needs.
- A system to help qualify and define your ideal clients.
- An offer you can make to your clients that will separate you from 99% of your competition.
- Techniques used to sell large quantity product orders.
- How to make more money and take more time off.
- Strategies to multiply and duplicate past successes.
- And more.
More about our guest expert:
Shep Hyken, CSP is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic and The Loyal Customer. He is also the creator of "The Customer Focus™" program, which helps clients develop a customer service culture and loyalty mindset.
In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser Busch, AT&T, AETNA, Abbott Laboratories, AIG, American Express — and that's just a few of the A's!
Shep Hyken's most requested programs focus on customer service, customer loyalty, internal service, customer relations and a motivational program titled "You Are the Magic!" He is known for his high-energy presentations, which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.
www.hyken.com
'Get New Sales by Mastering AdWords:
How to Turn Clicks into Cash'
Guest Expert: Howie Jacobson, Ph.D.
Additional resources for this seminar:
Handout-- (PDF, 280K)
The Program:
You've heard of colleagues bringing in copious new business from placing Google AdWords for their products and services. But if you've tried playing the AdWords game, you've probably seen the outgo can far outpace the income if you don't know how to make it work.
It's not enough to have optimized your Web site — you need more to make those wanting your products/services find you. And while it may work for books, CDs and other information products, can it work to sell speaking, consulting and training?
Google AdWords is a revolution in advertising. Where else can you show your ad to the right prospects anywhere in the world and not even pay for the privilege until they visit your Web site? Where else can you test your marketing messages in minutes, and for pennies? Where else can you put your ad in front of hungry prospects actually searching for what you're offering?
But the AdWords learning curve can be frustrating. If you don't know what you're doing, AdWords can drain your wallet faster than a new demo DVD. Join AdWords expert Howie Jacobson, PhD, author of AdWords for Dummies to discover best practices for choosing keywords, writing ads, setting up landing pages, and converting clicks to cash.
We promise no geek-speak! This program is designed for speakers, trainers and consultants who want to understand the strategy and tactics behind this tool, even if someone else implements. So have your VA, webmaster or teenager listen along with you.
You will learn:
- where to find the best keywords — and which ones to will cost you, big-time
- the three goals you need to set for your ad to be successful
- the single most important task of the page visitors will first see
- how to lay a sound foundation for your AdWords campaigns — to pay less for more customers
- how to set up and automate reporting to continually improve your results
- how to never overpay for an AdWords click
More about our guest expert:
Howie Jacobson, PhD is the author of AdWords for Dummies, published by Wiley and available wherever fine books, cheesy calendars, and overpriced brownies are sold. Howie has been advising clients on profiting from AdWords since 2003, which is like 28 years in the real world. He has taught Internet marketing and sales strategy at Ken McCarthy's System Seminar, Perry Marshall's AdWords Seminar, the Glazer-Kennedy Inner Circle Peak Performers' Meeting, and Vital Learning's annual conference. He is the creator of "Leads into Gold," a home-study course on direct marketing and lead generation, and is a co-creator of The System Seminar's Smart Beginners Course.
www.askhowie.com
'How to Break the Broadcast Booking Barrier:
Selling Yourself Big-Time on a Shoestring Budget!'
Guest Expert: Rick Jakle, CSP
Additional resources for this seminar:
Handout-- (PDF, 1MB)
The Program:
You would love to be on talk shows, but don't know the best approach. What do producers want, and what do they hate? Learn the inside secrets of getting booked on top broadcast talk shows. Others have shared how they've gotten booked -- Rick speaks from the buyer's perspective.
You will learn:
More about our guest expert:
Rick Jakle is the longest-tenured station owner/manager in history of Chicago radio and owns a group of radio stations from Chicago to Las Vegas. He is also a highly successful broadcaster, banker, healthcare and community leader and a commercial pilot.
www.jakle.com
'Discover New Internet Publicity Strategies
to Sell More Products and Get More Engagements'
Guest Expert: Dan Janal
The Program:
The Internet is ushering in a Golden Age of publicity that will work wonders for speakers. Never before have you been able to reach your target markets directly, without the help of the old media, and at a very low cost. Learn how to take advantage of new tools and new Web resources that can lead to opportunities for speakers who want to book more engagements and sell more books and products.
You will learn how to:
- Develop an empowering mindset on how to get publicity that directly reaches your target markets.
- Write press releases that search engines notice so people who need to know about you find you.
- Use YouTube to create a viral marketing campaign that makes you the talk of your industry.
- Use your blog to promote your seminars, teleseminars and products and create an aura of celebrity and fame.
- Syndicate your articles on the Internet that promote your position as an expert -- and lead people to your targeted offers.
- Capture traffic from your publicity and turn them into customers.
- Turn this publicity into speaking engagements.
- And much, much more.
More about our guest expert:
Dan Janal has been creating groundbreaking tactics and strategies for getting publicity in the new media since he was on the PR team that launched America Online more than 25 years ago. Currently, he is the founder and president of PRLeads.com, which has helped more than 2,000 authors and speakers get publicity in top newspapers and magazines since 2001. His benchmarking book about Internet marketing, published in 1995, has been translated into 6 languages and has helped a generation of online marketers get their start. He has spoken everywhere from Beijing to Budapest and has taught Internet marketing at Berkeley. USA TODAY called Dan "a true Internet marketing pioneer." The Los Angeles Times called Dan "an Internet marketing expert."
www.prleads.com
'How to Increase Your Business 80% in 8 Weeks'
Guest Expert: Kerry Johnson, MBA, PhD
The Program:
Business has been in a slump for a while. But there are no guarantees that your business will fully recover to the salad days of the last decade. As former Chief of Staff Rahm Emanuel once said, "You should never waste a good crisis." It's time to create a new model to build your business in the long term. There are glimmers of hope—and perhaps some new clients—but not what you want or need.
What if you had a sure-fire, dependable plan to ensure a massive increase in business quickly? A process that has worked for thousands—even speakers, trainers, consultants, and coaches.
Learn solid steps to increase your business dramatically in only 8 weeks. Really. But of course, you have to actually implement the steps, not just think or talk about it. Over the last 30 years, Kerry has been in the top 1% of NSA's income earners. Kerry shares his strategies and processes that will work for you—if you work the plan.
You will learn how to:
- create a daily business plan that really works
- get referrals to buyers easily and simply
- use a unique way to market to qualified prospects via LinkedIn
- book presentations using the "5-step bridging process"
- get meeting planners to call back faster than ever before
- cope with rejection without getting discouraged
More about our guest expert:
Kerry Johnson, MBA, Ph.D. is an international speaker and the bestselling author of 7 books, including Peak Performance: How to Increase Your Business by 80% in 8 Weeks and WillPower: The Secrets of Self Discipline. His newest book, Why Smart People Make Dumb Mistakes with Their Money, was released in January 2011.
www.KerryJohnson.com
'Marketing on a Budget:
Ideas to Get Your Business Moving'
Guest Expert: Michael Scott Karpovich, CSP
The Program:
What do you do when you don't have enough money to do an expensive promotion? How can you keep in front of your prospects and clients through an effective, low-cost plan? What works to get business in the door? Michael will share inexpensive ideas that have worked for him in his 24 years in the business.
You will learn:
- A way to keep in front of your customers through a series of mailings
- What to say when you make outgoing calls
- How your thinking can get in the way of success
- How a postcard series can be one of your most effective marketing tools
- Using low-cost domain names to bring traffic to your key sites
Note: This program was originally titled "Crisis Marketing: Getting Booked Fast When You Just Gotta Eat!" but we retitled it since Michael focused primarily on low-cost ideas, rather than quick-turn techniques.
More about our guest expert:
Michael is often asked to keynote state, regional and national conventions across the United States and Canada. He is best known for his work as an inspirational keynoter for educational professionals, children, healthcare associations and mental health professionals. Since he started speaking in 1979, Michael has spoken to an average of 300,000 individuals each year.
www.karpovich.com