'Someone Is Stealing Your Book, Idea, & Brand —
Protect Your IP Before It's Too Late'
Guest Expert: Francine Denise Ward, JD
The Program:
Do you ...
- have staff or use contractors?
- have product?
- customize material for clients?
- use agreements?
- have logos or images specific to your business?
- have a blog, Facebook page, YouTube video, use Twitter or other social media?
If you answered "yes," you MUST attend this teleseminar, filled with strategies and tips for protecting your greatest asset — your Intellectual property (IP). If you thought you were protected, you may be mistaken. You don't want to leave to chance guarding your best work or having someone else use it.
You will learn:
- common mistakes speakers, trainers and consultants make regarding protecting their IP
- strategies for avoiding those mistakes
- when to use a trademark vs. copyright
- why you need a "work for hire" agreement with contractors and when never to sign one yourself
- what you must never leave out of your agreements
- what special legal issues are raised when using new media tools
- what actions require an attorney, and what you can handle yourself
Please join Francine Denise Ward, Esq. for an informative and provocative session about how to protect your valuable intellectual property!
More about our guest expert:
A 1989 graduate of Georgetown University Law Center, Francine earned her undergraduate degree in 1986, from the City University of New York, Hunter College. She was first admitted to practice in New York in 1991, and is currently based in the San Francisco Bay Area. With a focus on copyrights, trademarks, Internet, and publishing law, she's carved out a niche working with eCommerce entrepreneurs, information marketers, authors, and professional speakers.
www.fwardattorney.com
'Close More Deals:
Power Selling for Those Who Hate to Sell'
Guest Expert: Steve Waterhouse, CSP
Additional resources for this seminar:
Handout -- (PDF, 300K)
The Program:
Do you want to close more business but hate to sell? Would you like to increase each contract by 3-5 times? Want to generate repeat bookings from nearly every client? Learn how to dramatically increase your sales by connecting what you do to the client's real need for your services. Most speakers, consultants and trainers undersell the client and under price their offering. Learn how to overcome both obstacles and get happier clients in the bargain. You can do it all without using any sales trickery!
You will learn how to:
- Earn 3 to 5 times as much revenue from every new client.
- Become "competition proof."
- Guarantee repeat bookings from nearly every client.
- Get hired even when they don't have a budget.
- Avoid ever negotiating your fees.
- Get past the "gate keeper" and talk directly with the CEO.
- Get virtually every proposal accepted.
More about our guest expert:
Steve Waterhouse, CSP, is a speaker, trainer and author who helps organizations around the world improve their sales.
In his unique career, he has been an engineer on the successful Patriot missile system and directed a 300% turnaround of Vortech Corporation in just 24 months, build a successful chain of newspapers and competed with the US Postal Service in one of the first private direct mail companies.
His consulting, lecturing and training have directly helped tens of thousands of people worldwide including the staff's of AT&T, IBM, Sun Microsystems, United Airlines and the Xerox.
He is the author of The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale (McGraw-Hill), along with many other books and training programs.
www.waterhousegroup.com
'Mastering the Name Game:
Create Powerful Names for Books, Speeches,
or Companies'
Guest Expert: Alexandra Watkins, Eat My Words
The Program:
A catchy name can draw instant attention to your book, speech or company. But the wrong name can send the wrong message, confuse people, and even annoy them. How can you create powerful names that get you noticed and get people talking? How can you improve on the names you're already using? How can you create one name that can be expanded across everything you do?
Alexandra Watkins, founder of the national naming firm Eat My Words, has created hundreds of clever names. She shares her secrets for creating winning names and gives you practical tips and resources that you can apply the next time you name anything from a book to a baby.
You will learn:
- the most common naming mistakes and how to avoid them
- why the Internet has changed the rules of naming
- how a name can generate buzz and revenue
- how to monetize your name and have people pay you to advertise your product
- how to get more mileage out of your name by creating a name with "legs"
- how to create and evaluate any name with the Eat My Words® SMILE and SCRATCHTM test
- where to get free creative help online
More about our guest expert:
Alexandra Watkins, founder of Eat My Words, is a naming maven. Some of the brands she's created include a frozen yogurt chain called Spoon Me, a home cleaning robot named Neato, and an online social investing network named Cake Financial.
Her creative work has won numerous awards including a Clio and Communication Arts award for Dockers.com, One Show pencil for Logitech.com and a host of direct marketing accolades, including multiple Caples awards for her efforts on Microsoft, 3Com, Intel and more. In 2005 she vowed never to work on technology or Web sites again and decided to sink her teeth into what she really loves to do — naming, ads and ideation for food and beverage clients.
When she's not working, she's globetrotting. She has traveled to six continents, 30 countries, and from Bali to Zanzibar and everywhere in between. After she got her passport stamped (or stolen) in all the places that begin with a "Z" (Zambezi, Zimbabwe, Zambia), she started looking for more adventure, which she found plenty of in her recent trip to Libya and Egypt. Her travels are documented in an art installation containing of one of the world's largest collections of floating action pens.
www.eatmywords.com
'Are You Thinking Big Enough?
How to Have Your Own TV Show,
Write Bestselling Books,
and Sell Truckloads of Products'
Guest Expert: Chris Widener
The Program:
Would you like to know how to sell over $100,000 a month of audio programs through Costco, Sam's Club, Borders, and Barnes and Noble? How about having your own nationally broadcast television show? Receive a six-figure advance from a major publisher? Sell $20,000-$100,000 a month back-of-room? Chris Widener has accomplished all of these, in addition to being the co-host, along with Zig Ziglar, of the nationally broadcast television show, "True Performance." He'll share how he made these things happen and how you can follow his steps. He says he does one important thing that nearly no other speakers, trainers and consultants do to set things like the above in motion.
You will learn:
- The key behind all of Chris' enormous successes.
- How you can get foot in the door to make big things happen.
- What you can do to add another $30,000 to your bottom line in the next year.
- How you can sell into the big warehouse and bookstores.
- How you can get your own TV show.
More about our guest expert:
Chris has been speaking professionally since 1988 and has shared the stage with top political figures, nationally known television news anchors, best-selling authors, and professional athletes. He has spoken on motivation and leadership to groups at some of America's finest organizations such as General Electric, Cisco Systems, and the Harvard Business School.
Chris has written over 400 articles and 8 books and has produced over 30 audio programs on leadership and motivation. His most recent book is The Angel Inside -- Creating a Life of Power and Beauty. Chris Widener's e-zine has subscribers in 105 countries, making it one of the world's most widely distributed newsletters on success and leadership. Chris is also the co-host, along with Zig Ziglar, of the nationally televised show "True Performance."
www.chriswidener.com
'Producing Products and Events
to Build a Million-Dollar Business'
Guest Expert: Marcia Wieder
The Program:
You've seen colleagues who regularly speak to thousands of people, get huge six-figure advances on books, and have crafted a million-dollar brand for themselves. How can you do it for yourself? What are the steps and the tradeoffs? What do you need to be prepared to do to reach such renown? Is appearing on PBS and the Home Shopping Network worth the effort? Marcia Wieder will share how she's done it with her brand, "America's Dream Coach."
You will learn how to:
- Establish your brand in a unique way
- Get in front of huge audiences and earn thousands of dollars selling BOR to them
- Get a show on PBS' fund drive
- Get your book on the Home Shopping Network or QVC
- Sponsor your own week-long retreats at fabulous destinations and enroll people into them
More about our guest expert:
Marcia Wieder, President of DreamCoach.com is leading a Dream Movement. Whether speaking at Stanford, to executives in China, or at Girl Scout Camp, Marcia has inspired audiences from 50-5000. The author of several books, she has appeared on Oprah, Today, in her own PBS-TV special and as a columnist for the San Francisco Chronicle. Her own events include: Dream Coach Certification, Inspiring Speaker Workshop, and Maui Dream Retreat. Her online global community, MyDreamCircle.com, features world-class resources.
www.dreamcoach.com
'How to Get Booked and Make Money Forever'
Guest Expert: Larry Winget, CSP, CPAE
The Program:
Would you like to create a presentation that is in such demand that it sells over and over again? Want to learn the secrets to selling high-ticket speeches? Would you like to arrive at your presentation with boxes of product and take home none? Larry will share his techniques for making each engagement pay off big.
You will learn:
- How to write a speech that sells over and over
- How to sell your speech and make some real money
- How to produce product to support your presentation
- How to get them to purchase your products
More about our guest expert:
Larry Winget is one of today's most in-demand and busiest speakers at a fee that usually only celebrity speakers receive. He has developed a unique presentation and style that makes him one-of-a-kind and he can teach you how to do the same.
www.larrywinget.com
'How to Produce Profitable Public Seminars
Without Losing Your Shirt'
Guest Expert: Monica Wofford, CSP
Additional resources for this seminar:
Handout-- (PDF, 540K)
The Program:
Can you still make money by selling seats at public seminars? Or is it one of the easiest ways to lose your shirt? Yes, and yes.
Public seminars are a fantastic way not only to make good money, but also to have potential clients preview you, and build your list of fans. Yet there are pitfalls you must avoid or you will be lamenting paying the hotel's non-refundable deposit. Monica will share her secrets on making sure that all the are bases covered before you begin. If producing profitable public seminars is a goal for you, this session will provide invaluable learning, tips, and tricks of the trade. Plus, you may even learn a few things to avoid at all costs!
You will learn:
- What decisions have to be made BEFORE you market
- From what sources to get your revenue
- How to cut your expenses
- Other benefits public seminars can provide you
- Common fears and how to overcome them
More about our guest expert:
Monica's first public seminar had 75 attendees and since then she has produced five women's training conferences in Orlando. As head of Contagious Conferences, Monica Wofford, CSP, will tell you, "it ain't easy," but it IS fun (or can be!) and it can be profitable. You can also lose your shirt if you're not careful and don't pay attention to your seminar budgets and revenues, as you would with any other business.
www.contagiouscompanies.com
'Secure More Business with Fewer Clients'
Guest Expert: David Yoho, CSP, CPAE
Additional resources for this seminar:
Handout-- (PDF, 65K)
The Program:
Working with a few clients over and over again each month for years sounds like paradise. You get to know them as they implement your ideas. You get a reliable, steady, comfortable income while they see their results soar. Filling your calendar with multiple dates for individual clients can be life-changing. It's like having a laboratory to implement and measure your ideas without having to fund the projects yourself.
If you enjoy the relationships you develop in your work, these are deeper. Referrals are more substantial since the results of your work are easier to prove. Your income is steadier and it becomes easier to find new business since the constant stress is lessened. Additionally, David says that he could not pay for the education he receives during these assignments since they provide most of his new material.
How do you get into this enviable position? How do you find clients who want and are willing to pay for this? And how do you reformat your presentation material to make it work?
David Yoho has carefully cultivated this business model for his 33-year career. He shares his methods so you can adapt his ideas to your business.
You will learn how to:
- position yourself in front of prospects who want your systems
- change the format of your expertise to deepen your processes
- get paid for the initial assessment and to develop the research to sell the long-term project
- uncover the key players and avoid land mines
- justify the fee by showing the probable financial results
- change your position from speaker or trainer to consultant and executive coach—and better yet, to trusted advisor
- drive business from the inside and make yourself a non-negotiable alternative in their future
More about our guest expert:
David Yoho works with organizations that want to out-think, out-maneuver, out-sell, and out-negotiate their competition. He's president of Professional Educators, Inc., a management consulting firm that provides systems, direction, and guidance for executives, managers, salespeople, and business owners.
David has delivered thousands of speeches and seminars. He's created and produced more than 300 customized audio and video educational programs on sales, negotiation, lead generation and management. He's an adviser and coach to successful executives and managers nationwide.
www.DavidYoho.com
'Increase Your Revenue NOW:
Get Free Publicity to Grow Your Business'
Guest Expert: Susan Young
Additional resources for this seminar:
PR Tips-- (PDF, 156K)
The Program:
Most entrepreneurs would love to have someone else promote their business. What if you could have dozens of stories touting your services and/or products without your paying a dime? And what if that publicity were designed to make your phone ring with interested prospects calling you? Many people believe that just writing an "announcement" press release and putting it on PRWire will get their phone ringing. Then they're disappointed when nothing happens. They don't understand how to get inside the media professional's head to want to do a story.
Susan Young, award-winning media expert, will share her inside information learned from being a journalist and media expert. This program is designed for those who want to get "free press" and make more money now!
You will learn:
- how to create news and news releases to promote your projects
- key ways to write press releases and pitches that get covered
- the top 3 complaints of news decision-makers
- the inside mindset of reporters and producers
- top 10 do's & don'ts of writing press releases that get noticed
- how to develop relationships with reporters so they welcome your contact
- 7 ways to get "free press"
More about our guest expert:
Susan Young is president of Susan Young Media Relations, Inc., and Get in Front Communications. Her clients and seminar participants have dubbed her "The Media Magician!"
Susan has been in the news and communications industry for 25 years. She's an award-winning radio news director, reporter and on-air anchor. Susan also ran NJ Governor Christie Whitman's Office of Radio and Television and was public relations director of a statewide non-profit.
Her nine-year-old PR firm helps businesses and nonprofits to increase publicity, visibility and revenues. The firm also offers a new "Recession-Proof PR" program.
Susan is a member of the National Speakers Association and is the author of Communicating with Confidence: Tips & Techniques for Powerful Business Communication. She also publishes a free monthly e-zine on PR. Susan has been honored as "Entrepreneur of the Year" by the Edison, NJ Chamber of Commerce.
www.getinfrontcommunications.com
'Create a Paid Mentorship Program
to Capitalize on Your Expertise'
Guest Expert: Marcia Yudkin
The Program:
If you already have fans of your work (or could gather them), why not create a fan club where people pay month after month for access to your pearls of wisdom? Before starting her own online mentorship program with a monthly fee of $195, Marcia Yudkin extensively researched this new money-making opportunity. Profit from her research and the lessons from her successful launch.
You will learn:
- Psychological price points for monthly member fees
- Features you must have in place for your launch and many optional ones
- What Marcia added to her program because of participant feedback
- Why people really join such programs and stay
- Technologies that make administration of the program a breeze
More about our guest expert:
From the launch of her writing career in the New York Times in 1981 to today's recognition as one of the world's top creative marketing experts, Marcia Yudkin has excelled at turning words and ideas into money.
Her eleven books include 6 Steps to Free Publicity, Persuading on Paper, Poor Richard's Web Site Marketing Makeover, Internet Marketing for Less than $500/Year and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection. Her articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe.
Her Marketing Minute segment aired for more than a year on WABU-TV, and she has delivered commentaries on WBUR in Boston and National Public Radio. She has served four times as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards. She holds the post of Contributing Editor for Bill Stoller's Free Publicity newsletter.
Marcia's clients include small to medium-sized businesses and professional firms from Internet entrepreneurs, software manufacturers and publishers to attorneys, physicians, financial planners, videographers and consultants.
She holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.
www.MarketingforMore.com
'Use Your Humor as Your Brand:
Make Your Speeches and Writing
More Buzz-Worthy'
Guest Expert: Gina Barreca, PhD
The Details:
Date: Wednesday, February 29, 2012
Time: 7:00 pm Eastern (6 pm Central, 5 pm Mountain, 4 pm Pacific)
Length: 60 minutes
Cost: $25
The Program:
Impact. If you're a speaker, that's what you want more than anything else. You want to have an impact on those who hear you speak and work with you, because you know that the knowledge and wisdom you bring can help change individuals and organizations.
You can have a greater impact by your message reaching more people and being more memorable to those you reach. Your authentic humor can help accomplish both of these.
Finding and using your own signature humor can get you more attention than any other single strategy. Your sense of humor can distinguish you from your competitors more completely and more successfully than any other trait.
Media producers and reporters are always in need of an expert who can speak in a light and enjoyable style. When you are known as someone who can who can think on your feet and speak articulately and humorously about complex issues, you become the go-to person for a topic. That visibility is invaluable when organizations are choosing speakers, trainers, and advisors. They know their people will want to hear what you have to say.
How can you actively cultivate your signature sense of humor? How does cultivating your sense of humor help you succeed in other areas, such as risk-taking, relationship building, and the creation of a wider audience/community? How can you build on your humor to help your work get the attention it deserves in the media? How can humor help you focus, succeed, and earn repeat business?
You will learn how to:
- differentiate between authentic humor and ersatz humor to discover your own signature humor
- incorporate your humor in all ventures, from speaking appearances, to written materials, to media outreach
- use humor to approach the most complex topics without ever using it to bully or disrespect others
- accept the confidence that comes from seeing others appreciate your wit and your humorous perspective
- use your your humor to get wider attention for your work and your ideas
- produce more effective humor through proven principles
More about our guest expert:
Gina Barreca, PhD, is an internationally recognized expert on the subject of humor, and has been teaching, writing, and working with humor for the last twenty years in academic, business, and media settings.
Dr. Barreca is most recently the editor of Make Mine a Double: Why Women Like Us Like to Drink (or Not) published by the University Press of New England in 2011, and author of It's Not That I'm Bitter: How I Learned to Stop Worrying About Visible Panty Lines and Conquered the World (St. Martin's, 2009). She has appeared, often as a repeat guest, on 20/20, The Today Show, CNN, NPR, the BBC, Dr. Phil and Oprah to discuss gender, power, politics, and humor.
Her earlier books include the bestselling They Used to Call Me Snow White But I Drifted: Women's Strategic Use of Humor, Perfect Husbands and Other Fairy Tales, Sweet Revenge, and Babes in Boyland: A Personal History of Coeducation in the Ivy League; her books have been translated into Chinese, Spanish, Japanese, and German.
Gina, who blogs weekly for Psychology Today and The Chronicle of Education, also does regular columns for the Hartford Courant which are distributed worldwide by the McClatchy-Tribune Syndicate. She is a tenured Professor of English and Feminist Theory at the University of Connecticut.
www.ginabarreca.com