'Make Money in Your Jammies:
Creating "Non-Airplane Income"
to Generate More Stay-at-Home Revenue'
Guest Expert: Rebecca Morgan, CSP, CMC
The Program:
You're tired of the travel, missing important family events, and being away from your loved ones. You want to leverage your intellectual capital into products and services that will bring you steady income. You want to add on products and services to each speech so you can leverage each engagement with "jammie income" -- where you don't have to board an airplane. But how? What does it take to create and sell products you don't have to travel to deliver? And how can you create an income stream, rather than one-time sales? Rebecca will share her techniques for making more "Non-Airplane Income" and having a life!
You will learn:
- What is "Non-Airplane Income" (NAI) and how is it different than passive income?
- Why is developing NAI important in today's business climate?
- What is an easy first product to begin making NAI?
- How you can charge 5 to 10 times your presentation fee by adding NAI services
- Get paid for pre-speech research, pre-sold products, follow up executive briefings, training, reinforcement processes, coaching, consulting, teleseminars and/or webinars.
- What are the biggest mistakes people make in creating NAI?
More about our guest expert:
Rebecca is the author or co-author of eight books and a number of audio programs. Two of her books are best-sellers. She's appeared on Oprah, 60 Minutes, National Public Radio, USA Today, as well as many other publications and media. She has run a successful consulting practice for 25 years.
Rebecca has created income streams that don't require her to get on airplanes, and has helped many others create high-quality, high-value, little-work products that they can sell easily to their existing clients. Extensive information on her services is at
www.RebeccaMorgan.com/NAI.html
'The Truth about Working with Amazon.com
to Promote Your Books and Products'
Guest Expert: Kasi Mout, Content Acquisition Manager, Amazon Advantage Program
The Program:
Have you wondered how to sell lots more books through Amazon.com? Have you been curious about the strategies for making your book an Amazon best seller? Can the "make your book #1 on Amazon" activities backfire? You are going to hear from the oracle -- the source -- the Content Acquisition Manager of Amazon's Advantage program. She's going to tell you the real scoop, not some hype from someone trying to sell you their way, for a pretty penny.
You will learn:
- Simple ways you can sell more products on Amazon.com
- How to set up a plog -- an Amazon blog -- to sell more
- How sales ranking is determined
- How to get your self-published products sold through Amazon.com
- Activities that will backfire
More about our guest expert:
Kasi Mout is Content Acquisition of Amazon's Advantage program, and is responsible for finding new sources of independently published books, music, video and software products to offer to Amazon.com's millions of customers. Prior to joining Amazon.com, she managed and directed a large portfolio of premier retail brand accounts for an audio/visual solutions company.
Amazon Advantage
'Selling Your Books by the Truckload'
Guest Expert: Ted Rogers and Vickie Mullins
Additional resources for this seminar:
Handout — (PDF, 94K)
The Program:
Are you looking to sell more books? A lot more books?
By aligning your book's message with corporations, associations and not-for-profits, your book can be used for brand loyalty programs, product introductions, consumer appreciation campaigns ... the list of uses is almost endless! Special Market Sales Campaigns can produce amazing results, sales numbers and profits for you and your book!
You will learn:
- which types of books are good candidates for Special Market Sales (SMS)
- the steps for setting up an SMS campaign
- which types of organizations would be interested in SMS campaigns
- how to find the right contacts within an organization to discuss the potentials of a SMS campaign
- what are some of the potential pitfalls and problems for the author or publishers with SMS campaigns
More about our guest expert:
Ted Rogers and Vickie Mullins are the founders of Perfect Bound Marketing and have personally created Special Market Sales campaigns where their books sell by the truckload — with orders of 10,000 and even 100,000 books, with money up front and no returns. They've done it, and on this SpeakerNet News teleseminar they'll show you how you can do it, too!
Ted Rogers signed his first Special Market Sales campaign contract for more than 100,000 copies of his bestselling book "Fit & Fast" lifestyle series in 1993. That was the inspiration for the creation of his concept "Selling Your Books by the Truckload." Ted has researched and refined the strategic sales process for creating massive book sales while allowing authors to retain higher margins of profits. Since 1995 he has been coaching and mentoring authors and publishers in implementing creative marketing campaigns for their book titles.
Vickie Mullins is the founder of Mullins Creative, Inc., a boutique graphic design firm that's been creating book covers and interiors since 1991. Since 2005 Vickie has created her series of "I Want You to Know Me" books, which currently numbers eight titles. She soon discovered the strategies and potential sale power of Special Market Sales and has been selling her books by the thousands with creative Special Market Sales campaigns of her own.
www.perfectboundmarketing.com
'Physical Intelligence: How to Become More Productive,
More Energetic, and, Frankly, Better in Bed'
Guest Expert: Mariah Burton Nelson, M.P.H.
The Program:
Mariah Burton NelsonAs a busy professional you're tired, sore, stiff, and sometimes sick. Yet you're too darn busy to transform yourself into that buff, smiling, super-fit supermodel who taunts you from the television set. Or you "do everything right" but still get headaches or other nagging physical ailments that interfere with your overall happiness or your ability to perform at your peak.
If you'd like to feel better and work more productively, this program is for you. You will *not* be told what to eat or not eat. You will *not* be told to exercise for 30 minutes three times a week. Instead, you'll learn how to develop your physical intelligence: The ability to listen to your body's subtle signals, and respond wisely.
Physical intelligence improves your concentration and memory and reduces your risk of back pain, cancer, heart disease, stroke, diabetes, arthritis, and depression. Join Mariah Burton Nelson, a busy author and speaker who knows how challenging it is to take care of one's own body. As a lifelong athlete, she's come up with several ways to ensure that you stay at the top of your game.
You will learn:
- What's your Physical Intelligence Quotient (take a quick quiz)
- Why people tend to ignore their bodies
- The 3 keys to Physical Intelligence
- The best way to ask your body what it needs
- 4 ways to structure physical intelligence into your day
- Why "find an exercise you love" is the wrong approach
- Why trying to lose weight because you hate how you look is the wrong approach
- The relationship between physical intelligence and sensuality (finally, the "better in bed" part)
Additional resources for this seminar:
Physical Intelligence Quotient quiz -- (PDF, 50K)
More about our guest expert:
A former Stanford and professional basketball player, Mariah Burton Nelson is the author of five books, including Are We Winning Yet?; The Stronger Women Get, The More Men Love Football; Embracing Victory; The Unburdened Heart: Five Keys to Forgiveness and Freedom; and We Are All Athletes: Bringing Courage, Confidence, and Peak Performance into Our Everyday Lives (2002). She writes for Newsweek, the Washington Post, the New York Times, USA TODAY, and other publications, and appears on such shows as Today, Good Morning America, Larry King Live, Dateline, Nightline, Crossfire, and PrimeTime Live.
Past president of the Washington, D.C. chapter of the National Speakers Association, Mariah is known for her authenticity, originality, and humor. She uses sports stories, "life lessons from the playing fields," workplace examples, and current events to show people how to achieve meaningful goals and how to lead and succeed with courage, compassion, commitment, and confidence. Clients include IBM, Merrill Lynch, Physicians Mutual Insurance Company, and hundreds of other corporate, association, government, and college audiences.
Still an athlete, Mariah swims 2 miles each morning and coaches her mother, Sarah, who holds three Arizona breaststroke records for women aged 75-79.
www.MariahBurtonNelson.com
'Seven Steps to Presenting 200 Programs
a Year in Your Niche Market'
Guest Expert: Ruby Newell-Legner, CSP
Additional resources for this seminar:
Handout -- (PDF, 250K)
The Program:
In this teleseminar Ruby will share with you her tested system for getting booked as much as you want. Join us for a journey filled with a new twist on common wisdom for the speaking profession. Come learn her secrets for digging deep into her niche market -- one that may surprise you.
Join us to learn how to:
- Become a celebrity in your niche market
- Set up a referral funnel that almost eliminates the need for cold calling
- Make your participants beg you for the opportunity to refer you to their colleagues
- Advertise your services during your presentation without giving a sales pitch
- Track and utilize attendees' contact information so they can hire you when you are in their area
- Maximize travel by working for multiple clients in every city you visit
- Get more mileage out of every program you present at conferences
More about our guest expert:
Since 1996, Ruby Newell-Legner has been the behind-the-scenes force fueling the dynamic advances in customer satisfaction trainings that turn everyday customers into raving fans. In the last ten years Ruby has presented over 1300 programs in nine countries. In 1998, she presented over 200 programs in her niche market. Her clients include NFL stadium and NHL arena guest relations staff, municipal park and recreation departments, waterparks, camping associations, amusement parks, and the only seven star hotel in the world, Burj-Al-Arab located in Dubai, United Arab Emirates. She also works with civilians who provide recreation services for the United States military throughout the world.
Ruby is considered the preeminent customer satisfaction specialist in the leisure industry today. She offers customized learning programs, targeted to supervisors and front line staff. Ruby works with organizations to build better relationships: from front-line employees to customers, from co-worker to co-worker, and from supervisors to the employees they supervise.
Her background includes over two decades as a coach, teacher and recreation facility manager. For 10 years she worked for Foothills Park and Recreation District in Littleton, Colorado, a two-time winner for both the National Recreation & Park Association Gold Medal and Excellence in Aquatics Awards.
Ruby earned her CSP in 2000. Her dedication to the speaking profession includes six years as a board member for the National Speakers Association of Colorado. She has presented sessions for her home chapter in Colorado and for the annual conferences for NSA as well as for the National Speakers Association of Australia and the Canadian Association of Professional Speakers. She has also offered workshops for CAPS chapters in Calgary and Vancouver.
www.RubySpeaks.com
'Promote Your Book, Business or Project
Via Your National Holiday'
Guest Expert: Michelle Nichols
Additional resources for this seminar:
Handout -- (PDF, 116K)
The Program:
Want to create an avalanche of PR for your book or project but don't have the budget? Create a national holiday and design events supporting your holiday to get tons of press. You don't have to be a non-profit to use the holiday to get corporate sponsors and donations. Michelle created a national holiday (it's easy to do — she'll tell you how). She then solicited and got publicity for the day — which corresponded to the launch of her book which tied into the holiday. Her results will blow you away and she'll share how she did it. In seven months she got:
- 135 digital billboards donated for the holiday — 33 in Los Angeles, and more in Chicago, Orlando, and Phoenix — for a total of 17 major cities.
- 3 Major League Baseball stadiums to announce the holiday on their Jumbotrons during games.
- 8 Gannett newspapers across the U.S. to run contests on her theme.
- A prominent songwriter to create and donate a custom song.
- A big event organized in Reno, Nevada to tie into her holiday theme.
- Local realtors to do a 1000+ postcard mailing promoting the event, with an excerpt from her book and Web site.
- The local Boys and Girls Club to offer a tie-in event and persuaded a local bank to buy and donate 200 copies of her book for it.
- Media articles and interviews in TV, radio, newspapers, magazines and Web sites.
- Political certificates/recognition.
- Blogged about by Carolyn Kepcher (of Donald Trump fame).
You will learn:
- how to set up a national holiday
- why using a national holiday for promotion of your project brings in far more press than just a press release
- how to get sponsors to support your project
- how to get non-profits involved for even more press and support
- what to avoid
- how to keep the momentum going
More about our guest expert:
Michelle Nichols was the "Savvy Selling" columnist for BusinessWeek.com for six years. She also recorded 45 podcasts for BusinessWeek, which distributed all of her work to 200,000 subscribers around the world.
Now she is the author of Hug Your Kids Today! 5 Key Lessons for Every Working Parent, founder of National Hug Your Kids Day and creator of the Hug Your Kids Today project. (Gee, notice a pattern?) She is a professional speaker, consultant and long-time salesperson.
Michelle Nichols provides keynotes, seminars and workshops to working parents in corporate and association audiences on work-life strategies. She is a member of NSA and the past chair of the sales experts for NSA.
www.HugYourKidsToday.com
'Use Professional Acting Skills
for Oscar-Level Presentations'
Guest Expert: Barbara Niven
Additional resources for this seminar:
Handout-- (PDF, 188K)
The Program:
Speaking is a performance. No news here. However, few speakers fully integrate key acting skills and perspective into their presentations. Actors know the importance of setting the stage, using vocal nuances, creating characters through body language and facial expressions, and eliciting the desired emotions in their audience. By using simple acting skills you will dramatically increase your effectiveness and make yourself memorable.
Barbara Niven, a professional film and television actor for nearly three decades, will share acting techniques that speakers can immediately apply to their speeches. Barbara straddles both worlds, as she gives professional speeches in between her busy filming engagements.
You will learn how to:
- Understand your "role" and the "character" you want to project
- Identify the emotions you want to evoke in your audience and how best to accomplish this
- Scrutinize the podium as a director would, and avoid common pitfalls
- Get your mind, voice and body in the right frame off stage
- Begin with a dramatic bang to start the "show"
- Portray characters in your stories to make them memorable
- Use improv to be in the moment and connect with your audience
More about our guest expert:
Barbara Niven is definitely living her dreams! She's one of Hollywood's busiest actresses, and is also a motivational speaker and coach.
She didn't start an acting career until she was almost thirty years old, putting her own dreams on hold while she became a wife and mother in Portland, Oregon. One day she received something in the mail from her upcoming high school reunion that asked, "Have you achieved what you thought you would in your life so far?" She says it hit her like a ton of bricks that she was only living everybody else's idea of who she should be. She decided she didn't want to wind up wondering what if at the end of her life, so despite hearing that it was impossible, she talked her way into a news internship at Portland's NBC affiliate and sold her first story to network. Then she discovered her real passion, acting, and has been making a living at it, against all odds, for over twenty years. She served for three years on the national board of directors for the Screen Actors Guild.
She says she's living proof that anyone can make his or her dreams come true, at any age. "Every moment you have a choice ... to move toward your dream or away from it. Don't settle for less than wonderful in your life — and don't give up five minutes before the miracle!"
www.BarbaraNiven.com
'Hollywood On-Camera Secrets
to Creating Blockbuster Videos'
Guest Expert: Barbara Niven
The Program:
Millions of new videos appear on the Internet every day. If you're not already using it, your competitors are. Video lets you connect heart-to-heart with your viewers, and brands you as the celebrity expert and go-to authority in your field.
But image is everything, so bad video is worse than no video at all. If you don't understand how to best appear on camera, viewers will disappear within seconds. Apply Barbara's techniques and your viewers will watch whatever you produce — and send the link to their networks.
Barbara has been a successful Hollywood actress for over 25 years. She shares her techniques and secrets so you can create dynamic videos that build your business. If you're camera shy, don't worry, she shares how to have fun and play, which is the magic energy that travels straight through the camera from your heart to your viewer's.
You will learn:
- What to say in your videos, and the vital questions you need to ask yourself before you shoot each one
- Barbara's #1 secret — it's the magic secret sauce that brings you $$$$!
- Tricks to sharing your passion and excitement heart-to-heart with your viewer
- Easy on-camera and production secrets to make your videos stand out from your competitors'
- How to handle your nerves and turn them into fuel
- Tips on makeup, lighting and wardrobe so you can make great videos on your own
More about our guest expert:
Barbara Niven is definitely living her dreams! She's one of Hollywood's busiest actresses, and is also a motivational speaker and coach.
She didn't start an acting career until she was almost thirty years old, putting her own dreams on hold while she became a wife and mother in Portland, Oregon. One day she received something in the mail from her upcoming high school reunion that asked, "Have you achieved what you thought you would in your life so far?" She says it hit her like a ton of bricks that she was only living everybody else's idea of who she should be. She decided she didn't want to wind up wondering what if at the end of her life, so despite hearing that it was impossible, she talked her way into a news internship at Portland's NBC affiliate and sold her first story to network. Then she discovered her real passion, acting, and has been making a living at it, against all odds, for over twenty years. She served for three years on the national board of directors for the Screen Actors Guild.
She says she's living proof that anyone can make his or her dreams come true, at any age. "Every moment you have a choice ... to move toward your dream or away from it. Don't settle for less than wonderful in your life — and don't give up five minutes before the miracle!"
www.ShowBusiness101.com
'Avoiding Client "Flight Risk":
How to Ensure You're Engaging Clients
for the Long Term'
Guest Expert: David Nour
The Program:
If your clients are your biggest asset, what's your asset protection strategy given the current economic turbulence, increased market noise, and the online world of LinkedIn, Plaxo, Jigsaw, ZoomInfo and Second Life?
David will share global best practices in the identification, development and retention of ideal customers and buyers. He will discuss a systematic process to not only invest in your current "Relationship Bank™", but to also identify "Pivotal Contacts™" instrumental to your short-, medium-, and long-term success.
You will learn:
- How to identify what specific client relationship profiles have made you most successful to date and why.
- How to determine who are you trying to woo. How do you know?
- What top 10 goals, objectives and action items you need to focus on with your off- and on-line networking.
- Why your most valuable clients leave and what you can do about it.
- Strategies to ensure your clients don't disappear.
More about our guest expert:
David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, his company BeOne Now is solving global client challenges with intracompany, as well as externally focused, Strategic Relationship Planning™. David is the author of Relationship Economics (Wiley, 2008) and The Entrepreneur's Guide To Raising Capital (Praeger, 2009), a senior management advisor, and a featured speaker for corporate, association and academic forums, where he shares his knowledge and experience as a leading change agent and catalyst for Relationship Economics® — the art and science of business relationships. A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! In the past 25 years he has built an impressive career of entrepreneurial success, both within large corporations and early stage ventures.
www.nourgroup.com
'Add Webinars to Your Services:
They're Easier Than You Think'
Guest Expert: Dave Paradi
Additional resources for this seminar:
Resource list for webinars
When you purchase the recording, you will be emailed a link where you can view the recorded webinar in your browser.
The Program:
Webinars are the hot service for speakers, trainers and consultants. Corporate clients, organizations and associations deliver training and information over the Web, so you need to know how to expand your offerings using this medium. Webinars (Web-based seminars), sound like they are complicated, but with some basic information and guidance, even techno-neophytes can add these to their services with little effort. You can get paid well to deliver a virtual presentation globally from the comfort of your home or office.
This session was delivered as a webinar, and you will be able to view the video, so you get to experience what a webinar audience will see and hear. Whether you have previously conducted webinars, only attended one or never been involved with this delivery mechanism, Dave provides his trademark "practical, not technical" advice to help you determine how webinars can work for you.
You will learn:
- What a webinar is and how it is different from a teleseminar
- What equipment or services you need to hold a webinar and how to pick from the many services out there
- How to price and sell a webinar, publicly or in-house
- How to set up and deliver a webinar for maximum effectiveness
- What other services you can offer with this technology
Note: If you order the MP3 or CD, you will receive a link to download a video capture of the program so you can follow along on your computer as if you were attending live.
More about our guest expert:
Dave Paradi has been delivering webinars for clients, associations and publicly, including a webinar for Office Depot that had 3,700 registered for it. Dave was part of the team that helped launch webinars for the Canadian Association of Professional Speakers and has hosted webinars for others speakers. He has also leveraged his webinars into demo video clips, video products and an eBook. His expertise in helping presenters strategically use PowerPoint visuals to enhance their presentations led him to develop expertise in presenting over the Web as clients started using this technology.
ThinkOutsideTheSlide.com