'Cutting-Edge Revenue-Generating Technology Tips '
Guest Expert: Terry Brock, CSP, CPAE
The Program:
How can you utilize easy-to-use technology tools to help you make more money? How can you tap current and emerging technologies to increase your buzz — and your income? What Web 2.0 ideas can you implement without a lot of pain or investment?
Terry shares current tools that will help you not only catch up, but also catapult you past your competitors. Terry's enthusiasm is contagious, and he speaks in lay terms, not techno-ese. Come learn the latest tools as well as next-generation technologies to further your career.
You will learn:
- why you might want to use video podcasts vs. audio podcasts, and how to easily post these to your blog or Web site
- why you want to have video on YouTube and how to easily upload
- how developing a online coaching program can exponentially increase your income
- how to use other productivity tools like Jott and Simulscribe
- what tech technology can help you secure and deliver international presentations
- what it's like switching from Windows to Mac (Okay, not "switching" but adding both sides to your business mix)
- how wireless broadband can help speakers
- how to stay in touch when away using international mobile phone solutions
- what R-Commerce is and how it beats the socks off any E-Commerce solution
More about our guest expert:
Terry Brock, CSP, CPAE is a professional speaker and a columnist for business journals around the United States. He writes about technology, marketing and the Internet weekly in his column "Succeeding Today."
Since 1983 he has worked full time as a marketing and management consultant and professional speaker, speaking about productivity and increasing profitability for businesses in industries such as banking, distribution, sales, marketing, real estate and finance. If you want fun, informative sessions, and to change your life for the better, Terry is your man! His sessions are entertaining and packed with useful, "put-it-to-work-right-now" information.
Terry served as president of the local professional speakers chapter in Georgia and served for six years on the board of directors of the National Speakers Association.
www.terrybrock.com
'Audience Involvement Strategies
for Involuntary, Cynical, and Non-Participatory Attendees'
Guest Expert: Frank Bucaro, CSP, CPAE
The Program:
You may have experienced it — people who don't really want to be in your presentation. Their arms are crossed, they download email on their PDA, do some paperwork, or even read the newspaper. Ugh! You do your darndest to get them to pay attention. But their boss made them attend. Or your program is mandatory for everyone in the department, division, or company so you've got a roomful of these uncooperative folks.
Frank feels your pain. He's been leading ethics sessions (can you imagine a less appealing topic?) for over 20 years. He's had the worst skeptics you can imagine — people who *really* don't want to be there and think this presentation is a colossal waste of time. But Frank reels them in from the get-go. He has mastered how to manage groups who don't want to be in the room and turn them around so within minutes they are engaged and participating. By the end nearly everyone is thanking him for a wonderful session.
Whether you face Frank's topic challenge, or have more appealing topics like sales, customer service, management, leadership, or communication, you've had disenchanted audience members — or maybe whole audiences. If you haven't, you will. Learn Frank's unusual methods for turning people around quickly so you'll have less painful sessions and higher evaluations from everyone — even the cynics.
You will learn:
- how to set up the ground rules ahead of time to ensure success
- what you can say within the first few minutes to shift the mood from skeptical to interested
- some simple, yet highly effective, audience participation techniques that guarantee nearly 100% engaged involvement
- ideas on how you can adapt these techniques to your topic
More about our guest expert:
Frank's unique approach blends the serious subject of ethics with a humorous and high-energy presentation style. The result is a riveting and fun experience for the entire audience.
Frank's successful teaching career provided a smooth transition to full-time keynote and seminar presenter. The ethics scandals rocking Wall Street throughout the 90's served to further push Frank to jettison his teaching, as an increasing number of organizations identified a need for ethics training.
Fortune 500 companies, associations, and educational organizations have requested his upbeat, content-rich keynote and seminar programs. These presentations highlight ethics as a powerful ally for growth and sustainability in the marketplace.
Now a business owner, author, speaker and consultant, Frank explains, "unwavering attention to ethical practices and behaviors is necessary. For example, this attention reduces vulnerability to costly and embarrassing legal problems, supports employee morale and retention, and fosters quality customer relationships. An ethical environment helps to create fertile ground for growth and productivity."
A member of the National Speakers Association, Frank is a recipient of the CSP (Certified Speaking Professional) designation and the CPAE (Council of Peers Award of Excellence) Speaker Hall of Fame award.
www.frankbucaro.com
'How to Create an
Extraordinarily Effective Speech-Marketing Tool:
Your Own Self-Selling Book or Booklet'
Guest Expert: Gordon Burgett
Additional resources for this seminar:
Handout — (PDF, 68K)
The Program:
To regularly earn many thousands of dollars from speeches or seminars, invest a few hundred dollars now — once — and create a surefire selling tool that you can send to every booker in your universe. Build a book or booklet from something you uniquely know — solve a gnarly problem, retool a case study, explain a process that works — so the booker sees your brilliance, wit, and special insight and can hire you for a related presentation you want to give!
Best yet, you needn't pay a penny to publish your gem in either bound or digital format, and it can be yours in minutes or days. It can also be an income source forever!
Gordon explains the step-by-step process in this teleseminar and accompanying workbook. He also includes two digital examples (of a dozen such tools he has successfully used in the past 25 years) that you can download to get started.
You will learn:
- how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking
- the contact letter, flyer, and "kit" components you will have digitally accessible to accompany your new speech-marketing book or booklet
- what the new tool must do to positively persuade the programmer that you are the person to pick, and to whom it should be sent for maximum effectiveness
- where you can send the tool to get it published free and fast, looking the way you want, both bound and digitally downloadable!
- how you can later (or simultaneously) re-publish that core book or booklet in-house as often as you wish without rights problems or ISBN issues
More about our guest expert:
Gordon Burgett has offered 2,000+ paid spoken presentations, and currently speaks nationwide about three topics: "How to Publish Your Own Book in 30 Days or Less," "Niche Publishing," and "How to Plan a Great Second Life." His newest published book, of 39, is How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days. Gordon has published 1,700+ articles and been a member of NSA, IBPA, and ASJA for more than 25 years. He also has a free monthly newsletter and a blog about publishing, writing, speaking, and empire-building.
www.gordonburgett.com
'How to Build a Lifetime Empire Out of One Speech'
Guest Expert: Gordon Burgett
The Program:
Would you like to create a lifetime income from your core message? What key components must your speech, book or seminar include for you to create a half-dozen products that will supply you with ample -- and passive -- income? How do you find that magic idea that makes your heart soar and your purse swell?
One good idea can change your life and the world, if you know how to identify, develop, and share it. Converted into a core, signature speech, that idea's planned expansion by one or many of a half-dozen, related means can quickly validate your expertise and bring you the kind of personal and financial rewards you deserve.
Who better to explain the process in one career-building hour than Gordon Burgett, author of Empire-Building by Writing and Speaking? Gordon will explain the key steps of the process in his usual straightforward fashion, plus lead you to the contemporary tools and resources that will provide a solid foundation for your lifetime empire. For potential emperors or empresses only.
You will learn:
- What ideas work best for empire building
- What that core speech must contain to perform lifetime magic
- How marketing costs decrease as expertise validation increases
- Why a book or seminar may work as well as a signature speech
- How to get universal identity as "the" spokesperson for your idea
- Which information dissemination means work best for your idea
- How to integrate your empire into your larger life plan
- How to design a blueprint to replace active with passive income
Additional resources for this seminar:
Handout — (PDF, 80K)
More about our guest expert:
Gordon Burgett wrote How to Create Your Own Super Second Life: What Are You Going to Do with Your Extra 30 Years? in 1999. He currently speaks nationwide about this topic, offering keynotes, breakout sessions, workshops, and spousal programs at conventions, company meetings, retreats, and universities.
With 1,600+ articles and 23 books in print, Gordon has appeared extensively on radio and TV as a guest author and a publishing specialist. He has also produced 26 audio cassette series and singles. He is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association.
Four of Gordon's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.
Gordon has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995, the company merged with Marsha Freeman's Team Systems and created Dental Communication Unlimited and Medical Communication Unlimited, to begin a series of standard operating procedures manuals (and other, related office operations products) for health care professionals.
Gordon is also the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling.
www.sops.com/snnteleseminar.htm
'How to Set Up and Market Your Own Seminar'
Guest Expert: Gordon Burgett
The Program:
Gordon BurgettWhether offered at colleges, to businesses or corporations, or to the public, seminars can be a huge income booster for any speaker. Better yet, they are a great way to start or try new material. In one hour, Burgett provides the bedrock basics, then focuses on the right subject, a fetching description and grabber title, and how to find the right market or sponsor. Replace risk with profit while filling in those unbooked days each month.
During this teleseminar, you will learn:
You will learn:
- How to give you first seminar with no financial risk
- "Must-include" key words in your seminar title
- Why program length is more important than cost
- Four questions you must answer about marketing or sponsorship
- How you get booked at colleges or universities and let them send out thousands of mailers
- When, where, and how you schedule
- How to set your price and when to discount for maximum attendance and profit
- How to double or triple your take-home pay in 30 seconds
Additional resources for this seminar:
Thoughts about Seminar Promotion -- (PDF, 92K)
Key Steps to Setting Up Your Own Successful Seminar -- (PDF, 97K)
More about our guest expert:
For a decade, Gordon Burgett offered more seminars at the university/college level in California than any other presenter. His three-hour audio cassette series, How to Set Up and Market Your Own Seminar or his seminar with the same title were either mandatory for or strongly suggested to others wishing to book at the CSUC system.
Since 1981, Burgett has published 1,600+ articles and offered an average of 100 seminars and speeches annually, mostly to dental and medical associations, conventions nationwide, and through university extension programs. During that time he has appeared extensively on radio and TV, as a guest author and a publishing specialist. Burgett is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association; has produced 26 audio cassette series and singles, and has published 19 books, including "Sell and Resell Your Magazine Articles" (Writers Digest); "Publishing to Niche Markets"; "Niche Marketing for Writers, Speakers, and Entrepreneurs"; "The Travel Writers Guide" (Prima); "How to Sell More Than 75% of Your Freelance Writing"; "The Writers Guide to Query and Cover Letters" (Prima); "Empire-Building by Writing and Speaking", and "Speaking for Money" (with Mike Frank).
Gordon Burgett's newest book is How to Create Your Own Super Second Life: What Are You Going to Do With Your Extra 30 Years? He currently speaks nationwide about this topic, offering keynotes, break-out sessions, and workshops at conventions, group meetings, retreats, and universities. (See www.super-second-life.com)
Four of Burgett's books have been Writers Digest Book Club top choices: "Sell and Resell Your Magazine Articles," "The Travel Writers Guide," "The Writers Guide to Query and Cover Letters," and "How to Sell More Than 75% of Your Freelance Writing."
Gordon has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995, the company added Dental Communication Unlimited and Medical Communication Unlimited, to offer standard operating procedures manuals (and other, related office operations products) to health care professionals. (See www.sops.com)
Burgett earned four academic degrees: B.A., University of Illinois, Champaign-Urbana (Latin American Studies), M.A., University of Wisconsin, Madison (Luso-Brazilian Studies), M.F.T. Thunderbird Graduate School (Foreign Trade), and an M.A., Northern Illinois University (U.S. Intellectual History). He was twice an university dean, taught Portuguese and history, created a city recreation program in Illinois, directed CARE (and Peace Corps) programs in Colombia and Ecuador (including the Land Directorship of the HOPE ship medical/dental program in Guayaquil), twice studied in Brazil, played professional baseball, and led a gold hunt up the Paushi Yaco (Upper Amazon) River in Ecuador.
Gordon is also the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling.
www.agemasters.com
'Shifting Your Business in a Down Economy'
Guest Expert: Joe Calloway, CSP, CPAE
The Program:
The recession has affected most industries and their meetings. You can get more bookings if you understand what business leaders expect out of their meetings. Even though keynotes are not as in-demand as they once were, there are still opportunities for your skills. You just need to know what clients want in this environment and how to couch what you can do to add to their events.
The name of the game today is being relevant to your clients. How can you best help them achieve their goals? It may or may not be a speech. Learn how to change the conversation. If you can get a seat at the "strategy" table — instead of just having a prospective client see your preview video — everything changes.
Joe has reinvented himself several times and is at it again. He went from a keynote speaker to a business expert having conversations with his audiences, to interviewing people on stage, to being hired to be the "thread" that keeps a corporate event on message, or sometimes being booked for an event and never doing one single speech. Come learn what Joe has done that will help you broaden your services.
You will learn:
- What business leaders expect out of their meetings in this economy
- Different opportunities to use your skills and talents for events
- Creative ideas you can adapt to your business
- How to avoid getting stuck doing what you've always been good at
- How to get clients to think differently about what you can do for them
Caution: This is not a step-by-step session, but instead a discussion of what Joe has done that you might be able to adapt
More about our guest expert:
Joe Calloway is a partner in Engage Consulting Group, which helps companies achieve their visions through aligning people and strategy. He is the author of the best-selling book Becoming a Category of One, and is a member of the NSA Speaker Hall of Fame. Joe's other books include Indispensable: How to Become the Company That Your Customers Can't Live Without, Work Like You're Showing Off, and the soon-to-be-released Never by Chance: Aligning People with Strategy through Intentional Leadership.
Joe lives in Nashville, Tennessee with his wife Annette, 7-year-old Jessica, and 3-year-old Cate.
www.joecalloway.com
'The Anatomy of a Remarkable,
Convention-Maker Keynote'
Guest Expert: Joe Calloway, CSP, CPAE
The Program:
If you were at the 2004 National Speakers Association convention, you heard one of the most remarkable, innovative, impactful, memorable keynote speeches we've had in many, many years. Joe's "Success Means Letting Go of What USED to Work!" will go down in the annals of NSA history as a presentation people talk about for years. In fact, a number of the keynoters and breakout presenters incorporated his key ideas into their presentations. And his key call-back phrases were heard throughout the halls for the remainder of the convention.
We -- and we think you -- want to know how he developed this breakthrough presentation. Joe has agreed to be interviewed on his process so we can all learn how to develop and deliver presentations that live on and on beyond our brief time on the stage.
You will learn:
- How he crafted such an innovative, unusual, home-run talk.
- How he decided on this topic for this group.
- How he researched it.
- How long he worked on it.
- What he did to practice.
- Some of the processes and principles he used that we can apply to our presentations.
If you were not at the talk and want to watch it, go to Content Management Corp and click on "2004 NSA Annual Convention" to order. We highly recommend the video, not the audio, as you'll miss some important and innovative visuals if you just get the audio.
More about our guest expert:
Joe Calloway is a restaurant owner, business author, and branding consultant whose client list reads like a "Who's Who" in business ... from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like American Express and IBM.
Joe is a guest lecturer with both the Graduate School of Business at the University of Tennessee and the Center for Professional Development at Belmont University.
Joe is also a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television's Food Network.
A recent issue of Sales and Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Joe "one of the most innovative and compelling people in the service industry."
Joe's new book, Becoming a Category of One, has been released by John Wiley & Sons publishing.
Joe Calloway speaks frequently on business competition, and he has been inducted into the Speakers Hall of Fame. Joe is nationally known as a straight-talking expert on how to compete and win in today's marketplace.
www.joecalloway.com
'Using Stand-Up Comedy Secrets
to "Funny Up" Your Presentations '
Guest Expert: Judy Carter
The Details:
Date: Thursday, February 16, 2012
Time: 7:00 pm Eastern (6 pm Central, 5 pm Mountain, 4 pm Pacific)
Length: 60 minutes
Cost: $25
The Program:
There's an old adage in the speaking world that speakers who make their audiences laugh have lifelong business security. Even if your presentations are content-dense, you'll win more hearts, minds—and business—if you can get your audience laughing.
But what if you aren't naturally a funny person? What if you think your audience will think you are "fluffy" if you add humor? What if you have already added all the funny stories you know?
Whether you dream of becoming a funnier speaker or you just want people not falling asleep when you speak, you CAN learn to leave them laughing!
Judy will reveal the trade secrets of stand-up comics so even the most humor-impaired speaker can become a laugh riot.
You will learn:
- make your audiences love you in 17 seconds
- apply specific comedy formulas to pump up your "funny"
- make any subject funny (even the most boring)
- get laughs throughout your stories, not just at the end
- turn your problems into punch lines
More about our guest expert:
Making speakers funny is Judy Carter's specialty. Judy has been a comedy coach to NSA past presidents, CEOs, and even US Senators. As a comic and speaker herself, she has shared the stage with America's top comedians, including Jerry Seinfeld, Jay Leno, and Robin Williams. Her books—The Comedy Bible (Simon and Schuster) and Standup Comedy: The Book (Random House)—have launched comedy careers worldwide and received praise from Oprah Winfrey, who said, "Judy Carter can show you how to make your sense of humor pay off."
Judy's new book, The Speaker's Bible: Create a Career Out of the Message of You, will be published by St. Martins Press in 2013. Her website is full of free comedy tips.
www.comedyworkshops.com
'Create One-Page Web Sites for a Steady Income Stream'
Guest Expert: Dr. Jeanette Cates
The Program:
One of the biggest challenges speakers, trainers and consultants face is creating a steady stream of income. When you start creating small, niche-focused one-page Web sites you'll have income streaming into your pocket, whether you're awake or asleep, at home or on the platform. Jeanette will guide you through the whys and hows of ongoing income, as she shares her experience from operating 27 Web sites.
You will learn:
- Find the pockets of potential to be mined.
- Determine the needs of the niche -- even if it's not yours!
- Create a product to fulfill the needs -- even if you don't do it!
- Post an effective Web page to automate the process.
- Place your site in front of stampeding traffic.
Additional resources for this seminar:
Handout-- (PDF, 112K)
More about our guest expert:
Dr. Jeanette Cates works with experts who want to turn their knowledge and their Web sites into gold. She is the creator of the Online Success System and author of Online Success Tactics: 101 Ways to Build Your Small Business. Jeanette provides information products to support speakers and authors, including the "8-Hour Website," "Teleseminar QuickStart," "Getting Started with PPC Advertising," and "How to Turn Your Website into Gold." She teaches weekly teleseminars on Internet marketing and is a frequent guest on others' teleseminars as well.
www.jeanettecates.com
'Add a Recurring Stream to Your Revenue Mix'
Guest Expert: Jeanette Cates, PhD
Additional resources for this seminar:
Handout — (PDF, 328K)
The Program:
Congratulations! You've had your best month ever. But it's a new month and you're starting from scratch. It's discouraging, demoralizing and totally unnecessary.
Recurring revenue to the rescue! In this action-packed presentation, you'll see how to leverage your existing resources to create an ongoing revenue stream — without creating more work.
You will learn:
- Package your existing content in various sizes from nano to micro to mega
- Choose the easiest content creation format, then convert it to multiple delivery formats to meet your clients' needs
- Adapt the core recurring models to match your style and content
- Create the same experience for each user, even at different starting times
- Build ongoing revenue into your speaking contracts
More about our guest expert:
Dr. Jeanette Cates works with experts who are ready to leverage their expertise into Online Success. She is the creator of the Online Success System and founder of the Online Success Incubator. With a Masters in Adult Education and a PhD in Instructional Design, she helped pioneer online learning communities for Apple Computer, Classroom Connect, and The Higher Education Institute. She applies these same skills to help speakers, coaches, trainers and consultants create an online presence that generates recurring revenue — without recurring work.
www.jeanettecates.com